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Paid search can be a powerful marketing tactic. It’s also a highly competitive field defined by fast-moving innovation and constantly shifting best practices.

Here’s the edge you need to build killer SEM campaigns that are also cost-effective: access to the latest, field-tested paid search tips from leading industry experts.

Download our free Bing Ads Best Practices Guide to get practical tips, tricks and insights from three veteran SEM pros. You’ll learn powerful tactics to drive improved campaign performance, stretch your search marketing budgets and help ensure consistent results.

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Bing Ads Best Practices Guide

Watch Bing TV for the latest updates

Catch Bing TV every Monday live on Facebook at 10am PT / 1pm ET / 7pm GMT to learn more about the latest Bing Ads news and product updates as well as in-depth interviews with special guests from across the Bing Ads organization who want to help you make the most of your search engine marketing efforts.

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Discover why SEM Pros are embracing Bing Ads

Top search marketers are constantly on the hunt for opportunities to run smarter, leaner, more efficient and effective campaigns. Today, a growing number of SEM pros know there’s no better place to find these kinds of search resources, industry insights, news, and PPC tools than on Bing Ads.

Download our eBook to hear veteran search marketers explain why their relationships with Bing Ads have evolved and expanded—and why, in many cases, Bing Ads has earned a significant and still-growing share of their SEM budgets.

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Search pro ebook cover

Excel with Bing: Maximize your paid search efficiency

This Excel focused training was created in partnership with Hanapin Marketing. The series is comprised of all the topics you need to maximize your efficiency in completing your day-to-day tasks.

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More top Insights

SEM Insider Insights: A podcast for SEM Pros

Stay informed and up to speed with our SEM Insider Insights podcast series featuring interviews with some of the sharpest SEM leaders in the industry.
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Import from Google Ads


If you already are using Google Ads to advertise on Google, you can import these campaigns into Bing Ads so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach. And now it has gotten even easier with Automated Imports. With this new feature, we’re giving you the ability to set your campaigns from Google Ads to automatically sync with Bing Ads. No more having to manually update the changes made in Google Ads. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.

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