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Discover why SEM Pros are embracing Bing Ads

Top search marketers are constantly on the hunt for opportunities to run smarter, leaner, more efficient and effective campaigns. Today, a growing number of SEM pros know there’s no better place to find these kinds of search resources, industry insights, news, and PPC tools than on Bing Ads.

Download our eBook to hear veteran search marketers explain why their relationships with Bing Ads have evolved and expanded—and why, in many cases, Bing Ads has earned a significant and still-growing share of their SEM budgets.

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Learn from the experts

We’re seeing a cheaper cost per click across the Bing Network than we do from our other advertising channels, and we continue to see new innovations and changes every day.

— STEVE POOLE, SEARCH ENGINE MARKETING MANAGER, WEBSTAURANTSTORE

Product and feature news

Get more conversions with the new Enhanced CPC bid strategy

Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buying clicks that have the biggest impact on your business. But properly optimizing your campaign can still take time and a lot of analysis for some advertisers. Today we are introducing Enhanced CPC, a new automated bid strategy that helps you maximize your conversions while still having control over your bids.

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Shared Budgets Now Available in Bing Ads

Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to prevent having unutilized budget? We are thrilled to announce the release of Shared Budgets in Bing Ads to help you simplify how you manage your daily budget!

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New Ad Extensions Scheduling from Bing Ads

Bing Ads is happy to announce the release of Ad Extension Scheduling. You can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks!

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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

Additional resources