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Paid search can be a powerful marketing tactic. It’s also a highly competitive field defined by fast-moving innovation and constantly shifting best practices.

Here’s the edge you need to build killer SEM campaigns that are also cost-effective: access to the latest, field-tested paid search tips from leading industry experts.

Download our free Bing Ads Best Practices Guide to get practical tips, tricks and insights from three veteran SEM pros. You’ll learn powerful tactics to drive improved campaign performance, stretch your search marketing budgets and help ensure consistent results.

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Bing Ads Best Practices Guide

Learn from the experts

We’re seeing a cheaper cost per click across the Bing Network than we do from our other advertising channels, and we continue to see new innovations and changes every day.


Excel with Bing: Maximize your paid search efficiency

This Excel focused training was created in partnership with Hanapin Marketing. The series is comprised of all the topics you need to maximize your efficiency in completing your day-to-day tasks and is hosted by Purna Virji, Senior Training Manager, Bing Ads, along with Rachael Law, Senior Account Analyst, Hanapin Marketing and Jacob Brown, Senior Account Analyst, Hanapin Marketing.

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Product and feature news

Get more conversions with the new Enhanced CPC bid strategy

Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buying clicks that have the biggest impact on your business. But properly optimizing your campaign can still take time and a lot of analysis for some advertisers. Today we are introducing Enhanced CPC, a new automated bid strategy that helps you maximize your conversions while still having control over your bids.

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Shared Budgets Now Available in Bing Ads

Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to prevent having unutilized budget? We are thrilled to announce the release of Shared Budgets in Bing Ads to help you simplify how you manage your daily budget!

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New Ad Extensions Scheduling from Bing Ads

Bing Ads is happy to announce the release of Ad Extension Scheduling. You can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks!

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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.

Import from Google AdWords

If you already are using Google AdWords to advertise on Google, you can import these campaigns into Bing Ads so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach. And now it has gotten even easier with Automated Imports. With this new feature, we’re giving you the ability to set your campaigns from Google AdWords to automatically sync with Bing Ads. No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.

More top Insights

SEM Insider Insights: A podcast for SEM Pros

Stay informed and up to speed with our SEM Insider Insights podcast series, hosted by Bing Ads Frances Donegan-Ryan and featuring interviews with some of the sharpest SEM leaders in the industry.
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Six things SEM pros love to hate about their jobs

A career as an SEM Pro is fun, rewarding and always challenging. But sometimes, like any job, it’s got its share of worries and frustrations you’d rather do without. That’s why we asked a group of industry insiders to share their solutions to six of the biggest problems today’s SEM pros love to hate.
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