Paid search can be a powerful marketing tactic. It’s also a highly competitive field defined by fast-moving innovation and constantly shifting best practices.
Here’s the edge you need to build killer SEM campaigns that are also cost-effective: access to the latest, field-tested paid search tips from leading industry experts.
Download our free Bing Ads Best Practices Guide to get practical tips, tricks and insights from three veteran SEM pros. You’ll learn powerful tactics to drive improved campaign performance, stretch your search marketing budgets and help ensure consistent results.
Learn more about how to drive your business forward as a Bing Ads Accredited Professional. Best of all, our courses and exam are absolutely free.
Get a second chance to reach previous visitors that left your website or abandoned their shopping cart.
Make your ads more eye-catching with images of your products. Premium solutions like Bing Shopping Campaigns make it easy to include text, pricing and your company name directly in your ad.
Make your campaigns more effective and attract more relevant customers to your business with these powerful Bing Ads tools and enhancements.
We’re seeing a cheaper cost per click across the Bing Network than we do from our other advertising channels, and we continue to see new innovations and changes every day.
— STEVE POOLE, SEARCH ENGINE MARKETING MANAGER, WEBSTAURANTSTORE
This Excel focused training was created in partnership with Hanapin Marketing. The series is comprised of all the topics you need to maximize your efficiency in completing your day-to-day tasks and is hosted by Purna Virji, Senior Training Manager, Bing Ads, along with Rachael Law, Senior Account Analyst, Hanapin Marketing and Jacob Brown, Senior Account Analyst, Hanapin Marketing.
Bing Ads conversion tracking helps you more efficiently target users that are more likely to convert on your business goals. By focusing on conversions, you can save money by focusing on only buying clicks that have the biggest impact on your business. But properly optimizing your campaign can still take time and a lot of analysis for some advertisers. Today we are introducing Enhanced CPC, a new automated bid strategy that helps you maximize your conversions while still having control over your bids.
Are you looking for a way to automatically distribute a single daily budget across all campaigns or a subgroup of campaigns within your Bing Ads account? Want to stop having to manually update individual campaign budgets in an effort to prevent having unutilized budget? We are thrilled to announce the release of Shared Budgets in Bing Ads to help you simplify how you manage your daily budget!
Bing Ads is happy to announce the release of Ad Extension Scheduling. You can now control when your extensions are delivered for the time that’s most ideal for your business, reducing wasted clicks!
The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.S. and how users are searching from their desktop computers below.1
unique searchers on the Bing Network
searchers not reached on Google
monthly searches on the Bing Network
share of the U.S. search market
If you already are using Google AdWords to advertise on Google, you can import these campaigns into Bing Ads so that you can run the same ads on Bing. This is an easy way to expand your online advertising reach. And now it has gotten even easier with Automated Imports. With this new feature, we’re giving you the ability to set your campaigns from Google AdWords to automatically sync with Bing Ads. No more having to manually update the changes made in AdWords. Automated Imports lets you stay on top of all your campaigns across both platforms more efficiently.
Stay informed and up to speed with our SEM Insider Insights podcast series, hosted by Bing Ads Frances Donegan-Ryan and featuring interviews with some of the sharpest SEM leaders in the industry.
A career as an SEM Pro is fun, rewarding and always challenging. But sometimes, like any job, it’s got its share of worries and frustrations you’d rather do without. That’s why we asked a group of industry insiders to share their solutions to six of the biggest problems today’s SEM pros love to hate.
Put these tips to work
Manage your campaigns when you're on the go with the Bing Ads app.
Streamline your search campaign management with Bing Ads Editor.
Get better reach with this powerful keyword research tool with Bing Ads Intelligence.