Shorter purchase paths, increased average order values Presentation , Retail , Research Download now Search can influence the consumer at every stage of the decision journey from learning about new products to finding a retailer. What role does paid search — and Bing Ads specifically — play in a digital marketing mix that drives online orders? That’s what we wanted to find out. Bing Ads commissioned a study of the retail consumer journey across digital channels in the U.S. It uses orders and path events for 10 attribution clients, including a majority of fashion and apparel industry brands. See what we learned with The Value of Search: Shorter Purchase Paths, Increased Average Order Values eBook. It can help you be there when shoppers are making their next purchase. Look through the eBook to learn more about: How having Bing Ads in the purchase path affects the path length and average order value (AOV). What role Bing Ads and paid search have in introducing and closing purchase paths. What tips will help you get more from your Bing Ads campaigns. Download the eBook to learn how to shorten purchase paths, increase AOV and close more sales. For more tips and trends, check out our featured industry and seasonal insights on the Bing Ads blog.