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The next revolution of search

January 2018

Shooting star across a night sky

Bing, in partnership with Econsultancy, is excited to bring you The Next Revolution of Search: How automation, AI and a narrowing window for advertising will remake marketing.

A little over twenty years ago, search redefined how we organize and access information. Over the next twenty years, search will be at the center of a second shift that is even more profound; how we manage our relationships with artificial intelligences as people, marketers and businesses.

As in the first digital revolution, marketing will be at the front, learning on the job and advocating for change.

This report is based on more than 25 interviews with futurists, scientists and marketing practitioners, supported by a survey of 2,681 adults in North America.