Head of Evangelism
For more than a decade, Christi has led digital marketing teams at Microsoft, Expedia, Harry & David and more. She is passionate about search marketing and has spent her career helping businesses achieve their search marketing goals through analyzing data to develop actionable insights and strategies. Christi is a contributing author to Forbes, Entrepeneur, Search Engine Land and many other websites.
Haily De La Cruz
Sr. Program Manager
Microsoft, Bing Ads
Haily's work revolves around improving the campaign management experience for Bing Ads advertisers. He has worked on a variety of Bing Ads improvements, such as introducing automated bidding, redesigning key UI workflows and introducing the new Microsoft Audience Network. Haily graduated from the University of Arizona with degrees in Computer Science and Management Information Systems.