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Re:search with Bing - Automotive Model Launch Strategies

  Webcast hosted by ON24

Capitalize on search demand arising from new model reveals

Webcast overview

Date: January 22, 2019
Time: 11 a.m. PST

Summary

Driven by rapid advancements in technology, the automotive industry is on the precipice of change. As a result, the automotive consumer decision journey has become longer, more complex and with a growing number of new models expected to hit the marketplace, more competitive.

What does this mean for marketers? It’s crucial to build your brand and present prospective buyers with the right message at the right time. Based on a study conducted by our search analytical lead, Amanda Pasciolla, we’ll share four strategies to help you succeed in a competitive, ever-changing landscape.

What you’ll learn during the Webinar:

  1. External factors driving changes in the marketplace.
  2. Consumer behavior trends around the release of new models.
  3. Targeting tactics to reach the right audiences.
  4. Top features to showcase in your messaging.
There will be a live Q&A session at the end of the presentation, so take advantage of the opportunity to engage directly with the experts.

If you can’t make the live webcast, register to watch it on demand.
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Speakers

MJ DePalma

MJ DePalma

Sr. Global Multicultural and Inclusive Marketing Manager
Microsoft Advertising

MJ DePalma is known as a voice for optimizing business and life through spreading ideas for diversity, equity and inclusion. Her career spans 24 years in retail, sales, business development and marketing where her passion and purpose has converged into the meaningful practice of Inclusive Marketing. MJ's motto is "Learn better to know better so together we can do better."

Amanda Pasciolla

Amanda Pasciolla

Search Analytical Lead, Autos
Microsoft, Bing Ads

Amanda Pasciolla has spent her career in the digital advertising space and currently utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top Automotive customers through focused brand narratives, driving performance and growth with unique and actionable insights.