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The Art and Science of Audience Marketing

  Webcast hosted by ON24

Get started with a Bing Ads audience and targeting toolkit

Webcast overview

Duration: 56 minutes
Available: On Demand

Summary

Are you familiar with all the targeting options in search? Do you want to know what new targeting features are coming soon? Are you interested in learning more about the best combinations of features and targeting options?

Join us as we begin to explore all the targeting possibilities that will help you reach the high-quality customers you’re after. Targeting features and tools allow you to track conversion goals, reconnect with past visitors and segment and expand your audiences, but that just scratches the surface. In this webcast, we’ll help you discover new combinations of features and new approaches to audiences and targeting.

We’ll cover questions such as:

  • What are the targeting options in search?
  • What new targeting features are coming soon?
  • How can audiences and keywords work together to maximize performance?
  • How can audiences and targeting, in combination with other features, save you time, increase volume and optimize?

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Speakers

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft, Bing Ads

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.

Kevin Salat

Kevin Salat

Product Marketing Manager
Microsoft, Bing Ads

Kevin Salat is a Product Marketing Manager at Microsoft with a focus on seamless experiences for getting up and running on Bing Ads, from the agency and billing space to Google Import. Kevin has been in online advertising for three years, starting with managing retail paid search campaigns at iProspect in Chicago and making his way to the Pacific Northwest to join Bing Ads.

Aaron Lauper

Aaron Lauper

Sr. Product Marketing Manager
Microsoft, Bing Ads

Aaron Lauper is a Senior Marketing Manager at Microsoft with 10 years of experience in search marketing and audience targeting. His past roles include being a search account manager for fortune 500 companies, a channel partner manager to Yahoo Inc, a product manager for new audience targeting capabilities, and now working on building out new automation tools for advertisers. Aaron has been a frequent speaker at major industry events like SMX and SES conferences.

Cristiano Ventura

Cristiano Ventura

Sr. Product Marketing Manager
Microsoft, Bing Ads

Cristiano is a Senior Product Marketing Manager at Bing Ads and is responsible for marketing and go-to-market initiatives for Bing products and features. Cristiano has been at Microsoft for almost 14 years and has worked in advertising for the North America, Latin America, European, and Asian-Pacific markets for several different teams within Microsoft.

Lauren Rosner

Lauren Rosner

Senior Project Manager
Hanapin Marketing

Lauren Rosner hails from Bloomington, Indiana where she began her career in PPC in 2013. She came into the field for the data and stayed for the problem-solving. As a Senior Project Manager at Hanapin Marketing, Lauren provides strategic support for X-Large enterprise accounts, coordinates department-wide training, and provides scalable structural solutions to Hanapin’s account management teams. She recently spoke at HeroConf London.