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The Art and Science of Digital Disruption

  Webcast hosted by ON24

Learn about the disrupting trends that matter most to marketers

Webcast overview

Date: December 18, 2018
Time: 11 a.m. PST

Summary

We’re constantly competing to win attention. Consumers are engaging with more media content across more devices than ever before, disrupting traditional marketing as we know it.

Join Christi Olson, Head of Evangelism at Bing, as we discuss the changing consumer landscape and the role digital disruption is playing in addressing those demands. Christi is an industry expert and has been recognized by PPC Hero as one of the Top 25 Most Influential PPC Experts every year since 2015. She’ll take us on a journey to learn more about these disrupting trends and what we can do right now.

We’ll cover a variety of topics, including:

  1. New patterns of consumption
  2. Managing and using big data
  3. Emerging consumer experiences
  4. New emerging audiences
There will be a live Q&A session at the end of the presentation, so bring your questions and take advantage of the opportunity to engage directly with the experts.
 

If you can’t make the live webcast, register to watch it on demand when it’s most convenient for you. Within 24 hours of the live event, the viewing link will convert to the on-demand version.

Register now and start learning what you can do to stay relevant in an ever-shifting consumer landscape.

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Speakers

Christi Olson

Christi Olson

Head of Evangelism for Search
Microsoft

Christi is on the Board of Directors for the Search Engine Marketing Professional Organization (SEMPO) and the University of Idaho School of Business. For over a decade, Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and helping businesses solve their marketing challenges by analyzing data to develop actionable insights. She is a contributing author on Forbes, Entrepreneur, Mumbrella, Search Engine Land and Search Engine Journal.

Stein Broeder

Stein Broeder

Sr. Marketing Communications Manager
Microsoft, Bing Ads

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry. In his spare time he helps raise Nolan and Mila with his wife Chelsea. Say hello @steinbroeder.