As part of the evolution of the Bing search engine results page (SERP) to drive more value for our users and advertisers, we're continuously testing and evaluating how we serve and display ads. During recent testing, we found that a SERP layout excluding sidebar text ads produced overall click gains for our advertisers, particularly for existing mainline text ads and Product Ads, with an immaterial impressions impact.
Based on this finding, as of March 26, 2018, text ads will no longer be served on the sidebar, while Product Ads will continue to be served on the sidebar. Ads at the bottom of the page will increase from three ads to four ads and will show additional unique ads against current implementation. Ads at the bottom of the page allow for richer ad formats, which sidebar ads did not. This change applies to the Bing owned and operated sites only. There is no impact for syndication partners, including Yahoo and AOL. We encourage you to closely monitor your campaigns for the next few weeks to understand the impact on impression share and clicks.
Though you may already manage clients using Google AdWords, the Bing Network can boost online search traffic by offering an additional customer audience while increasing diversity, growth and profits for you and your clients.
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Effective March 26, 2018: Updated SERP layout
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