As part of the evolution of the Bing search engine results page (SERP) to drive more value for our users and advertisers, we're continuously testing and evaluating how we serve and display ads. During recent testing, we found that a SERP layout excluding sidebar text ads produced overall click gains for our advertisers, particularly for existing mainline text ads and Product Ads, with an immaterial impressions impact.
Based on this finding, as of March 26, 2018, text ads will no longer be served on the sidebar, while Product Ads will continue to be served on the sidebar. Ads at the bottom of the page will increase from three ads to four ads and will show additional unique ads against current implementation. Ads at the bottom of the page allow for richer ad formats, which sidebar ads did not. This change applies to the Bing owned and operated sites only. There is no impact for syndication partners, including Yahoo and AOL. We encourage you to closely monitor your campaigns for the next few weeks to understand the impact on impression share and clicks.
Though you may already manage clients using Google Ads, the Bing Network can boost online search traffic by offering an additional customer audience while increasing diversity, growth and profits for you and your clients.
Download the Agency Welcome Kit
Inside this kit you’ll find:
Learn more about the Bing Partner Program
eBook: Help clients benefit from Bing’s investment in AI
eBook: Growth Marketer’s Guide to Search
Reach Mother’s Day shoppers in the moments that matter most on Bing Network.
Look into Intelligent Search and how AI is the future of marketing
Reach new clients, sell your talents and services and increase repeat customers.
Customize your clients’ campaigns with powerful Bing Ads tools and features:
What's new in ad extensions:
Position your agency as an expert.
Bing Ads Accredited Professional
Prospective client pitch email templates
Start your Bing Ads API v11 migration today
Effective March 26, 2018: Updated SERP layout
Bing Ads media
Bing Ads Podcast
Bing Ads success stories
Read the stories
Bing Ads webcasts
Watch the webcasts