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Bing Ads provides these policies to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.

The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.

Ad style policies

  • Capitalization
  • Grammar, punctuation and spelling
  • Phone numbers
  • Symbols, special characters and abbreviations
  • Word count and character limits
  • Mobile ads

Ad content policies

  • Duplicate ads
  • Use of foreign language

URLs and landing page policies

  • URL types
  • Final and landing page URL
  • Display URL
  • URL mismatch
  • Acceptable URL mismatch
  • URL characters
  • Landing page
  • Site behavior and navigation