Only approved advertisers may participate in the Adult Advertising Program. If you are an approved advertiser, please follow these policies throughout this page to ensure your ads are approved quickly.
Only the following markets support the Adult Advertising Program: Australia, Canada, France, Germany, New Zealand, Republic of Ireland, United Kingdom, United States and Taiwan.
Microsoft classifies advertising as adult content if the target website features sexually explicit content, including, but not limited to:
For all advertisers, including participants in the Adult Advertising Program, advertising may not include keyword variations, ads or websites that relate in any way to illegal, non-consensual, denigrating, obscene or violent activity, including bestiality, brutality, torture, death, illegal drug use, cruelty, prostitution, pedophilia, rape, incest, extreme or shocking sex, child pornography, strippers/strip clubs, escorts or content that relates to persons who are, or are suggested to be, under the legal age permitted in applicable jurisdictions.
Advertisers must apply to participate in the Adult Advertising Program, and ensure compliance with applicable regulations and Microsoft policies. Adult ads may not be distributed through all of the advertising distribution options and may appear only in text search ads.
If you would like to apply, please complete and submit the Adult advertising program participation form. Your application may be considered separately for each country in which you want to display ads.
As a participant in the program:
Landing pages must point to a bridge page when linking to adult content:
Landing pages may not link directly to adult content without the use of a bridge page:
Use these links for more help with Bing Ads policies.