Advertisers who promote financial products and services must ensure they comply with all applicable local laws and regulatory requirements.
Advertising is prohibited for the sale of credit cards, debit cards, stocks, bonds, securities and other financial items unless this is done by companies duly authorized to do so.
Advertising for financial products must adhere to local requirements. Advertising for loans must contain the registration number either in the ad copy or on the landing page.
Advertising for bitcoin services and products are prohibited.
Advertisers may not promote collective investment schemes, insurance products, stock trading. Additionally, all bank products and services must be registered in the market where they are advertised.
Advertisers must comply with all regulations as set out by the Authoriteit Financiële Markten (AFM).
All bank products and services must be registered in the market where they are advertised.
Specific policies and restrictions are applicable to all advertising for financial products and services (i.e. banking/investment/money management products and services, loans, mortgage foreclosure prevention/protection, insurance products, etc.). As an advertiser, you are solely responsible for ensuring that your website, advertisements, and advertisement landing pages conform to all applicable federal, state and local laws, regulatory requirements and regulatory guidance.
All advertising for financial services and products must include all disclosures required by applicable federal, state and local law. These may include, without limitation:
In addition, use in an advertisement of certain terms and conditions (e.g., “2.99% APR” for loan financing) may require disclosure of additional significant terms and conditions in the advertisement relating to the product or service. If permitted by applicable law, all necessary disclosure must at a minimum appear on the advertising landing page. Additionally, all advertisements must comply with the Bing Ads User Safety and Privacy policies.
For the purpose of this policy, personal loans are those where an individual or organization lends money on a nonrecurring basis to an individual consumer. Some examples of these types of loans are payday loans, pawnshops, and title loans. Lending for the purchase of a fixed asset or for educational purposes, such as a student loan or a car loan is not included in this policy. This policy applies to direct loan providers, lead generators, and those who connect lenders and consumers. For all Personal Loans:
In addition to specific disclosure requirements, deceptive acts or practices in connection with the offering of consumer financial products or services are prohibited. An advertisement is deceptive if is discloses information, or omits material information, in such a way as to be misleading to a reasonable consumer. Material terms (i.e., terms that are likely to affect a consumer’s choice of, or conduct regarding, the product or service) must be disclosed prominently, in a manner that a reasonable consumer will notice, and in close proximity with claims that such terms modify. For example, stating that a car loan is available for no money down but disclosing additional regulatory costs in fine print or buried within other disclosures can be deceptive. In addition, it can be deceptive to misrepresent the terms of a loan, either by misstating the nature of the term (e.g., fixed versus variable interest rate) or through inequitable comparisons with other loan products.
Advertisements for certain financial products and services can raise appreciable compliance concerns and may attract heightened scrutiny. Such products and services may include, but are not limited to:
Disallowed Products and Services
Advertising for the following products and services is not permitted:
Advertisers must comply with the Financial Services and Markets Act 2000 (“FSMA”) and the Financial Services and Markets Act 2000 (Financial
Promotion) Order 2005.
Use these links for more help with Bing Ads policies.