At Bing Ads, we value the privacy rights of our end users and you, our customers, and we strive to uphold the highest data management standards and privacy best practices.
Remarketing is a way for you to engage an audience that has previously visited your website(s). To participate in Universal Event Tracking (hereinafter “UET”), we require you to instrument your website with a UET tag, enabling Microsoft to identify end user visits to your site. Bing Ads allows you to segment your audiences by creating remarketing lists based on end user activity on your site(s) and then to optimize your campaigns based on those segments.
Your remarketing lists will be solely used for your paid search campaigns, not shared with any third parties or any other advertisers or partners, and not otherwise used by Microsoft for any purpose not described in this policy.
If you elect to enable remarketing, please be aware of the following policy requirements that apply to your remarketing campaigns. These requirements are in addition to the general requirements put forth in the Bing Ads privacy and data protection policies and Microsoft Bing Ads Agreement.
Use these links for more help with Bing Ads policies.