When you download Bing Ads Editor for Mac or Windows, you'll get an intuitive and simple desktop application that streamlines your search campaign management — online or offline.
After reading this training, you will understand how to:
There are two ways to download Bing Ads Editor:
Bing Ads also allows customers to use the Google Import tool to schedule and sync imports from Google AdWords campaigns automatically.
The Bing Ads Editor user interface is divided into five parts as explained below.
The Menu and the Ribbon include a set of commands that enable you to upload (post) and download (get) data, import, research keywords, and more.
The Tree view is where you select your account, campaigns, or ad group that you want to work with. Details about the item selected in the tree view are displayed in the Manager pane.
The Type list contains items from your selected account, campaign, or ad group. Like the Tree view items, details about the item selected from the type list are displayed in the Manager pane.
The Manager pane is a workspace for viewing and editing campaign data. You can choose whether to view campaigns, ad groups, ads, or keywords here by making a selection in the left panel, or depending on the Manager pane data view that you choose, by clicking a tab or selecting from a list. Use the manager pane to review individual items. If an ad is not running because of an editorial rejection, for example, you will see that in the status column.
To add, remove, and resize columns in the Manager pane:
The Editor pane is where you bulk-edit information in campaigns, ad groups, ads, and keywords. When you select more than one item in the Manager pane, the Editor pane opens automatically.
To sync Bing Ads Editor with Bing Ads, from the Bing Ads Editor page, click on your Account, (or accounts), then get your Bing Ads data into the Bing Ads Editor tool. Click OK.
You can also use the import tab to import campaigns from Google, Yahoo, or an external file. Click Get changes each time you sign into Bing Ads Editor to make sure what you’re looking at is the most up-to-date information.
Now that the data is synced, you can make changes on a single account, or multiple accounts at the same time. You can navigate your entire structure from the left hand Campaign navigation panel. Use tools such as Advanced search to find specific campaign details.
Bing Ads Editor lets you make updates as granular as changing the bid price for a single keyword, and as big as bulk changes, where you can click Make multiple changes to create a whole new set of campaigns.
You can find and replace specific pieces of information, or copy and paste entire campaigns and ad groups within the same accounts or across multiple accounts. Remember, changes you make will not be reflected until you Post the changes.
When using Bing Ads Editor to export data, you have the power to be selective. You can export data from entire accounts, individual campaigns or specific ad groups.
You can export the campaign or ad group you have selected using the Export selected campaigns and ad groups option under the File menu in the top ribbon. Export all the rows in the Manager pane using the Export current view option.
Here you can choose do the following:
If you don’t plan on working with the information in the Also include: section, don’t export it as it will significantly increase the file size. If you want to work on your data immediately, select Open file after export. Upon saving, the data automatically opens in an Excel workbook. Click Export, and in the Save as dialog, specify the folder, filename and file type.
There are times, however, when you’ll want to edit just a few items and not run a full export. To do this, copy rows directly from the Editor grid and paste them into your Excel workbook. To select multiple rows from the grid, hold the Control key while selecting rows. Press Control-C to copy, open your Excel workbook, choose the cell where you want to insert the rows, and press Control-V to paste them.
Your data and row headers will be inserted, and will be in the correct format for importing back into Bing Ads Editor.
To import campaigns, go to the top ribbon, and click the Import button. From the four choices, choose Import from a file. Select a file, and click Next to open the Import Wizard dialog box.
In the drop-down lists above the table, select the appropriate Bing Ads column header to apply to each column of your imported data. Click Import. When the import finishes, an import summary page opens. Campaign information may appear across several columns.
The New, Updated and Deleted columns, located in the View drop-down within Bing Ads Editor, display how the imported data has been changed. Skipped items will not be created or updated, as they duplicate existing values or contain invalid data.
You can also create a Microsoft Excel or CSV (comma-separated values) import file. (Download the import file template here.) Click Import Campaigns, and then click Import from file. If you have imported from a file in the past 90 days, you will see a table that tells you the Date/Time and Uploaded file.
Similar to copying a Word file to modify and save as a new file, with the Bing Ads Editor management tool, you can create a new campaign by copying an existing campaign from one account to another. Here’s how to do it:
In the left hand navigation, select the account containing the campaign you want to copy. In the Summary Grid, click the Campaigns tab, then find the campaign, right-click, and select Copy. This campaign is now on your clipboard. In the left hand navigation, select a different account, right-click and select Paste. The entire campaign, including its properties, ad groups, ads and keywords is now duplicated in a different account and ready for your changes.
You can copy just the shell of a campaign or ad group — including settings like language, device target, demographics, and site exclusions — in order to fill it with new ads and keywords.
You can also copy just the keyword text of selected keywords, making it easier to paste them into an editor such as Microsoft Excel. Another option is to selectively paste different settings of a selected campaign or ad group.
If you only need to make changes to one or two campaigns, you no longer have to download all recent changes or your full account. You can now pick which campaigns to get and to post. Just click Get changes and then select Campaigns I select — or click Post changes and then select the campaigns you want to upload.
Note: You can now drag and drop items within your account or across accounts.
You can now select multiple Campaigns and Ad groups from the left Tree View pane. This will allow you to quickly filter out desired items on the grid and edit them simultaneously. Also, you can drag multiple Campaigns and Ad groups selected from the left Tree View from one account and drop them in another account.
Note: Multi-select is only supported in Bing Ads Editor for Windows at this time.
With Bing Ads Editor for Mac and PC, it’s simple to manage your Bing Ads campaigns in bulk. Whether you’re online or offline, Bing Ads Editor gives you the flexibility and control to optimize multiple campaigns anytime and anywhere, from multiple devices.
Get instructions to download Bing Ads Editor for Mac or PC.
Thanks for reading this overview on Bing Ads Editor. Continue your training or take the Bing Ads Accredited Professional exam to become accredited.
Please note all features in this training may not be available in your market.