Bing Ads Academy

If you are a premium channel partner, tool provider or strategic agency, now you can get beginner to advanced-level training in Bing Ads. With the Bing Ads Academy, you’ll learn from a passionate team of search enthusiasts with years of SEM, Bing Ads and client training experience. Our experts are globally resourced from Seattle (West Coast), Chicago (Midwest), New York (East Coast) and London (EMEA).

What will I learn in the Bing Ads Academy?

Sample topics from courses include:

  • Bing strategy, vision, roadmap and competitive differentiation
  • Blockbuster features to enhance your Bing Ads account strategy
  • Campaign strategy UI, top tools and best practices
  • Audiences and insights

How to get started

Contact your account executive or account manager to learn more about the program and course catalog, and to schedule a conversation to match training with your specific business needs.