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Entice potential customers to click your ad with Structured Snippet Extensions. Right inside your ad, they offer a way to differentiate your business and spotlight your popular products and services. You can show customers your top brands and most desirable products so that they will want to learn more. For example, you might use “Brands:” and “Windows, Xbox, Skype” to reveal what's available in your store.

Make your ads more enticing to get more clicks.

Why Structured Snippet Extensions?

  • Entice more customers.

    Your ads can lead prospective customers to your company more easily by showing info about your products and services.

  • Inform searchers faster.

    People will know more about you immediately when they see the ad, which can be set up with 10 highlights from 13 unique categories.

  • Makes your ad larger.

    You stand to increase your click-thru rate with snippets. Plus you can also add Callout Extensions and others.

  • No cost.

    Structured Snippet Extensions are free to activate and include in your ads.

  • Easy to import.

    You can import your structured snippets from Google AdWords into Bing Ads.

Add Structured Snippet Extensions

More benefits

  • Simple to add to campaigns from scratch, just like other ad extensions. Just add relevant details to a predefined set of product and service category options.
  • Track and improve the performance of your structured snippets with Bing Ads reporting.
  • Structured Snippet Extensions can appear in mainline and sidebar ads.

Start using Structured Snippet Extensions

Read more about Structured Snippet Extensions to include them in your ad, then sign in to use them across your campaigns. To add even more power to the spotlights in your ad, check out Callout Extensions.

Add Structured Snippet Extensions