Want to increase the volume, reach and conversions of your paid search advertising? Bing Native Ads is the only native advertising solution optimized for search advertisers, designed and built by a search platform. Whether you’re brand building or aiming to increase consumers’ purchase intent, native ads are an effective, scalable and rapidly growing solution.

Key features of Bing Native Ads include:

Increased volume and conversions. With little additional setup, your ads can reach a much larger audience, increasing your chances for conversions.

Get similar ROI as search. Smart pricing for native ads helps ensure your ROI. We constantly analyze and optimize our network to make sure your ads pay off.

Familiar tools to control participation. Because you can use the bid modifiers you already use in Bing Ads for native ads, it's easy to choose the level at which you will participate.

Strong ad relevance matched to consumer intent. We deliver your ads to a highly targeted, relevant audience using a variety of signals, such as search history, site remarketing and page content.

Why use Bing Native Ads?

  • High-quality consumers.
    The unique searchers on the Bing Network spend 25 percent more online than the average internet searcher.1

  • Higher click-through rate.
    Native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads.2

  • Easy performance tracking.
    Get analytics for native ads in all your familiar Bing Ads reports.

Bing Native Ads is in beta

During the beta, Bing Native Ads is coming to customers throughout the U.S. in phases. Learn more about Bing Native Ads.

Examples of Bing Native Ads (click each to enlarge)



1. comScore qSearch, Explicit Core Search (custom), June 2016. Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in the United States.
2. Click-through rate (CTR) is based on average Bing Native Ads beta performance, compared against average CTR of display ads on MSN vertical pages between July 2014 – June 2015 in the U.S. Performance of Bing Native Ads may vary by vertical.