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Device targeting

Use cross-device targeting to reach your best customers on any device. With device targeting, you control when, where and on what device your ads connect with customers based on what’s best for your business. Bid adjustments for each device type (PC, Tablet, Mobile) give you the control you need to effectively manage campaign performance and return on ad spend.

Target your best customers on any device.

Why target devices?

  • Flexible targeting options

    Combine device targeting with other types of ad targeting, such as location, day of week, time of day, age and gender.

  • Cost control

    Adjust your bidding so you can gain targeted traffic by allocating your budget toward the best performing devices and ads.

  • Mobile preference

    Choose mobile device preference for ads and Sitelinks to deliver the best experience to mobile searchers.

Get started with cross-device targeting

Learn more in our help content about how to do targeted mobile advertising. Then sign in to Bing Ads to get targeted traffic – and meet your best customers on their favorite devices.

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