Keep up with your on-the-go audience
Mobile searchers are your customers. They use their smartphones to shop, research and buy in real time and on the move, now faster than ever. How quickly? Consumers on Bing make a phone call, store visit or purchase within five hours of a mobile search. With Bing Ads mobile advertising, you can expand your reach to millions of these customers.

As worldwide smartphone use grows, mobile search advertising is quickly becoming the best way for businesses to reach consumers. Search queries that originate from mobile devices are outpacing searches from PCs.

Mobile search influences throughout the consumer buying process
Microsoft Research and IPSOS, a market research firm, led an in-depth study with global mobile users to understand how smartphones influence the consumer’s path to purchase. We found that consumers rely on their mobile devices throughout all the stages of this process.

70 percent of mobile conversions happen within five hours of mobile search
This shortened conversion cycle reflects the added urgency of mobile searches. Whether a phone call, store visit or purchase, mobile users are ready to act immediately.

Mobile advertising with Bing Ads lets you be there to influence a shopper’s decisions in their “mobile moment."

See how customers use their smartphones during a purchase decision:

Shop: Looking for a product or service.
Share: Getting input from friends, family or social media.
Navigate: Route-finding to the store.
Purchase: Buying the product or service.
Evaluate: Giving feedback about their purchase.

Mobile search share is growing across Bing Network

Mobile searches represent one third of the overall queries across the Bing Network. Bing Ads continues to invest in growing its overall search volume organically, through strategic and syndication partnerships, and across all major smartphones and operating systems.

Bing partnerships = billions of mobile searches each month
Bing’s strategic partnerships with industry leaders like Apple, Amazon and Yahoo add to the mobile search share in the network.

  • Apple: Bing powers web search for Siri on iOS 7+, and Spotlight search for OSX Yosemite.

  • Amazon: Bing is the default search for Kindle Fire devices.

  • Yahoo: Since 2009, Bing has powered paid and organic search results across all of Yahoo’s proprietary and syndication networks, including Yahoo mobile.

Reach searchers on all mobile platforms
Bing Ads reaches all major mobile operating systems, dozens of OEMs and thousands of models. In fact, 70 percent of Bing Ads mobile queries are from iOS platforms.

Reach searchers on all mobile platforms

Get mobile advertising insights for your industry

Create powerful, compelling ads targeted to your customers, for your specific line of business. Browse these industry insights to find the latest advice on ad copy, mobile strategies, recommendations and Bing Ads analytics, tailored to top U.S. consumer insights.

  Retail     Financial services     Health     Travel     Tech & telco     Automotive     B2C

Campaign strategies to reach mobile consumers

  • Add your phone number.
    Put a clickable number in your ads with Call Extensions, to make it easy for customers to call you.

  • Target smartphones and tablets.
    Set bids to auto-adjust when your ads have a chance to appear in front of a mobile customer.

  • Focus on location.
    With targeting, define the geographic location for your ads to appear. With Location Extensions, help nearby customers easily find you.

  • Be mobile-friendly.
    Make your website look and work well on smaller, touch-screen devices.