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Bing Ads provides these policies to help ensure consumers have a positive experience and feel like they can trust your ads. Happy customers can lead to better value for your advertising budget.

The following policies help you with things like writing and formatting your ad, allowed content and acceptable user experiences.

Ad style policies Ad content policies URLs and landing page policies
  • General ad text
  • Capitalization
  • Grammar
  • Punctuation
  • Phone numbers
  • Spelling
  • Symbols
  • Word count and character limits
  • Phone numbers for mobile ads
  • Mobile ads
  • Duplicate ads
  • Use of foreign language


  • Destination URL
  • Display URL
  • URL mismatch
  • Acceptable URL mismatch
  • URL characters
  • Landing page
  • Site behavior and navigation