Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn't allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. You are required to comply with all Bing Ads policies. Please use the following policies to help your ads get approved quickly and to help avoid any resulting consequences or delays. We reserve the right to reject or remove any ad, at our sole discretion and at any time.
Get help with writing and formatting your ad, and learn what content and user experiences are allowed.
Review our requirements related to advertisements for financial products and services.
Learn what markets allow ads for online gambling, lotteries, sweepstakes and contests, as well as how to advertise them.
Find requirements related to the use of trademark, logo and copyrighted content in your advertisements.
Get assistance with advertisements for surgery, medications, supplements and family planning.
Find guidance about Product Ads, as well as ad extensions and other formats.
Get help with improving ad quality, such as keyword relevancy, ad copy and landing page experiences.
Learn about specific types of content, products and services that are regulated or banned.
Learn about privacy protection, proper software and download experiences, and misleading ads.
See Bing Ads guidelines for advertisers who are accepted into the Adult Advertising Program.