Review the policies on this page to avoid disallowed and restricted products and services in your ads. Advertising for the following content, products, and services is either not permitted or subject to specific participation policies: alcohol; deceptive products and services; drugs and related paraphernalia; fireworks and explosives; tobacco and electronic cigarettes; and weapons, knives, firearms and ammunition.
Advertising must comply with all applicable law regulations and other requirements, including those requirements applicable to the promotion of alcohol to the public, disclaimers, notices and warnings.
Advertising for the online sale of hard alcohol, beer or wine is not allowed. Branding advertising for alcohol is permitted, however the landing page should display warning text such as the following, "excessive drinking endangers health."
Alcohol sale and branding ads are not permitted if they:
Advertising for cosmetics should not be profane, exaggerated, immoral, or deceptive.
Advertising is not allowed for products and services whose purpose is to enable search users to bypass or deceive a public system, regulation, procedure or individual. This type of advertising includes:
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Advertising is not allowed for the following:
Advertising that facilitates the online sale of fireworks, explosives, hazardous material or pyrotechnic devices is not allowed.
Advertising that promotes the trading or sale of products or services derived from endangered or threatened species is not allowed. This type of advertising includes:
Content related to any immigration-related matters requires government approval. Advertisers promoting immigration services must display their ad permit number on their landing page for the specific ad.
Services related to international matchmaking for marriage or "mail-order brides" are prohibited.
Advertising is generally allowed for products that are clearly intended for smoking cessation purposes. Advertising is not allowed for cigarettes, cigars, smokeless tobacco and other tobacco products. Advertising for electronic cigarettes, including the cartridges and liquid nicotine solutions that are used in such devices, is not allowed even if marketed as a smoking cessation product.
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Advertising is allowed for smoking cessation products. Electronic cigarettes cannot be advertised even when marketed as smoking cessation.
Advertising is not allowed that promotes firearms or weapons whose primary use is violence. Such content includes:
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Advertising is not allowed that promotes functional firearms or weapons intended for use.
使用這些連結，取得 Bing Ads 規範的進一步說明。