Microsoft’s policy on gambling advertising differs by country and region. As an advertiser, it is your responsibility to comply with all applicable local and national regulations. Microsoft can refuse an ad or make exceptions to the policy even if an ad complies with the policies. Ads and keywords that are acceptable under one country’s policies might not be acceptable under another. If you advertise in two or more countries, you will need to make any changes necessary to comply with all of the policies.
Advertising for online gambling is not allowed in Taiwan. Among such sites are those that accept wagers or require payment or other consideration in exchange for the chance to win prizes, as well as sites that offer both information and links related primarily to the promotion of online gambling. For example:
You may not link to online gambling content from the non-gambling website.
As an advertiser, you may bid on keywords that are commonly associated with online gambling or wagering, provided that neither your ad nor your landing page promotes online gambling or wagering.
Casino Hotel deals
Low rates every day!
Bidding on online gambling related keywords is allowed, provided that neither your ad nor landing page promotes online gambling or wagering.
Ads are generally allowed for contests and free lotteries provided that they do not constitute online wagering. Such sites must give the search user clear and factual information, and comply with all applicable local and national regulations. For example, sweepstakes where no purchase is necessary are allowed.
Play for free.
Win real prizes!
Pay $1 for a chance
to win millions!
使用這些連結，取得 Bing Ads 規範的進一步說明。