As an advertiser, you are responsible for ensuring that your use of keywords and ad content, including trademarks, does not infringe or violate the intellectual property rights of others. We take allegations of trademark infringement seriously. Review our intellectual property policies below for details about trademarks, copyright, counterfeit goods and how to submit a complaint.
Concerns the actual goods promoted on a site
Concerns the trademark used in text of the ad or keywords
Goods that mimic trademark brand features
Goods that are a copy of the product (such as music, movies, software)
If a trademark owner is concerned that their trademark is being used improperly in ad text, the owner should first contact the advertiser directly to address the issue. If dissatisfied with the outcome, the owner may also wish to contact Microsoft by completing the Intellectual Property Concern Form. See "Ad and keyword investigations" below for more details.
Please note that Microsoft is not a mediator. As such, Microsoft encourages trademark owners to engage directly with advertisers who they believe are misusing their trademarks.
Microsoft will investigate a complaint about trademark infringement in keyword use or the text of a search ad on Bing and Yahoo Search and take appropriate action after it receives all required information. The investigation is designed to ensure the quality and accuracy of ads on Bing and Yahoo Search and to help our users avoid confusion.
Microsoft allows the fair use of trademarks in ad text, such as:
Great deals available now.
Visit our website for details!
Usage of trademark brands must not infringe on the intellectual property rights of others, even if using dynamic text.
House cleaning services in your area.
Get your windows cleaned today!
Great deals available now.
Ordinary dictionary use of a terms is allowed. In this allowed instance, the ad is not referring to Microsoft Windows.
In addition to trademark infringement investigations, for the above markets, Microsoft will also investigate a complaint about trademark infringement in keyword use after it receives all required information via the Intellectual Property Concern Form. Advertisers may not bid on keywords, or use in the content of ads, any term whose use would infringe the trademark of any third party or otherwise be unlawful or in violation of the rights of any third party.
Use of a third-party trademark may be allowed if its use is truthful and lawful, for example, if:
Microsoft prohibits the advertising of counterfeit goods on our advertising network. A counterfeit good is one that copies without permission the trademark and/or distinctive features of a product in order to either pass itself off as the genuine product or promote a nearly identical replica or imitation of the original product. Trademark or designer product brand names cannot be modified with "counterfeit," "fake," "replica," "copy of," "inspired by," "bootleg," or any synonym thereof.
Upon receiving a sufficiently detailed complaint containing all required information, Microsoft will investigate and, if appropriate, remove from our network an ad that violates this policy. If you are a trademark owner and want to submit an allegation regarding the advertising of counterfeit goods, please complete the Intellectual Property Concern Form.
Authentic Contoso products.
See our fall collection now.
Huge discounts on all products.
Buy now and save.
The advertising of counterfeit goods on our network is prohibited.
Please note that information concerning a complaint, including a complainant's contact information, may be forwarded to the advertiser that is the subject of the complaint.
Advertising that contains content that infringes copyrights or that links to infringing content, or advertising that markets products or services that enable copyright infringement by illegally circumventing copyright protection is prohibited. Microsoft also prohibits the advertising of pirated goods on our advertising network. A pirated good is an unauthorized and complete copy of a copyrighted product, such as a movie, music or software. Upon receiving a sufficiently detailed complaint containing all required information, Microsoft will investigate and, if appropriate, remove from our network an ad that violates this policy.
Official downloads and services.
Check out our latest products.
Pirated copies cheap.
Advertising containing content that infringes copyrights is prohibited.
If you feel that an ad violates this policy, please complete the appropriate Intellectual Property Concern Form.
使用這些連結，取得 Bing Ads 規範的進一步說明。