Product Ads allow you to include images and other rich product information in sponsored search ads. Offers from your Bing Merchant Center Catalog are eligible to display as an ad in the mainline and sidebar, and include catalog elements such as title, description, image and price.
Below are policies applicable to Product Ads.
We strive to provide the best possible experience for all of our customers. To participate in Product Ads from Bing Ads, you must comply with Bing Ads policies as well as Bing Merchant Center.
These policies are only applicable to merchant offers served on our advertising network as part of the Product Ads program, and do not apply to other Bing offerings. It is primarily your responsibility as an advertiser to comply with these policies, as well as any applicable legal requirements. Non-compliant offers will be removed.
Your product description must be truthful accurate and not misleading or deceptive, including, but not limited to: product features, benefits, qualities, brand, conditions, availabilities, quantity, qualities and comparisons, pricing, saving claims, rebate offers, shipping, warranties, sponsorships, uses, grade, refunds, taxes, etc.
The offer must disclose all of the material terms of the transaction and obtain customers’ express informed consent. The pricing and billing models must be truthful, accurate and easy to understand, and must be at all times compliant with Bing Ads misleading content policies.
Images must comply with Bing Ads Image, audio and video policies.
Restricted and disallowed advertising categories are regulated by the applicable Bing Ads policies for the market(s) you are targeting. Please review the specific policies for each markets to understand applicable restrictions.
We reserve the right to remove additional categories or feeds, at any time and at our sole discretion, under specific circumstances, such as intervened illegality, products of questionable legality, or that do not align to our brand and image, performance exclusion (see below), etc.
Microsoft values the security and privacy of our end-users, as well as sustainable and healthy relationships with our customers. Payments must always be collected through a secure checkout process.
Online financial transactions are an area of high exposure, considering the significant consequences of data breach and compromise of payment instruments. Using a secure check out system can reduce, though not entirely eliminate, associated threats.
To learn more about secure checkout requirements and companies that provide such services:
This reference is for informational purposes only. Microsoft does not endorse any companies listed at the above links. Microsoft is not to be held accountable for any loss of financial data, data breach and other compromises to your customer's personal and financial information, and reserves the right to remove non-compliant merchants, as detected, at our sole discretion and without advanced notice. We encourage you to seek independent advice and assistance with any related matters.
From time to time we may analyze and focus on product categories that have an ongoing history of interest to users, as demonstrated by user searches and activity. Some categories will have a rich product search experience that is displayed with Product Ads and others will not which may change over time based on interest and user behavior.
The inclusion of any online tracking technologies, such as web beacons, pixels, LSOs etc., is strictly disallowed unless with prior written consent of Microsoft. Compliance with online privacy regulations and industry standards is required; this may include, among others, functional opt-out, privacy statement and other data collection and usage disclaimers, and limits to third party data sharing. It would always be entirely your responsibility as an advertiser to ensure compliance thereof.
The use of your product feed data must not infringe upon intellectual property or other rights of others. As a participant in Product Ads you represent and warrant that you possess all necessary rights related to the submission and usage of images, and that all other data included in your product feeds is in compliance with all applicable laws, rules and regulations. At times, Microsoft may elect to utilize certain portions of your product feeds for other, unrelated purposes of its choice, including but not limited to, ad campaigns optimization, marketplace management, sponsored and non-sponsored results optimization and enhancement processes, and others as Microsoft may elect from time to time. By virtue of your participation in Product Ads you agree to the usage of your product feed data in accordance to the Microsoft Bing Ads Agreement, this Product Ads policies and other applicable Microsoft policies.