Bing Network audience

Get detailed U.S. data on Bing Network searchers across industries

31 percent

of the U.S.
search market1

56 million

searchers not reached
on Google1

24 percent

more spent online than
average Internet searchers1

167 million

unique searchers on
Bing Network1

5.5 billion

monthly searches on
Bing Network1

Bing Ads packs value

In January 2016 we delivered:

All industries

167 million

unique searchers on Bing Network1

56 million

searchers not reached on Google1

24 percent

more spent online than average Internet searchers1

5.5 billion

monthly searches on Bing Network1

31 percent

share of the U.S. search market1

U.S. audience demographics

Click on tiles below for detailed demographic info:

Bing Ads drives value for automotive

In December 2015 we delivered:

Automotive

15 million

automotive searchers not reached on Google2

19 million

total automotive searchers2

79 million

total automotive searches2

36 percent

of all automotive paid clicks2

Automotive audience demographics

Click on tiles below for detailed automotive demographic info:

Bing Ads packs value for education

In December 2015 we delivered:

Education

24 million

education searchers not reached on Google2

36 million

total education searchers2

124 million

total education searches2

32 percent

of all education paid clicks2

Education audience demographics

Click on tiles below for detailed education demographic info:

Bing Ads adds packs value for financial services

In December 2015 we delivered:

Financial

34 million

business/finance searchers not reached on Google2

44 million

total business/finance searchers2

190 million

total business/finance searches2

36 percent

of all business/finance paid clicks2

Financial audience demographics

Click on tiles below for detailed financial demographic info:

Bing Ads packs value for health

In December 2015 we delivered:

Health

23 million

health searchers not reached on Google2

30 million

total health searchers2

130 million

total health searches2

42 percent

of all health paid clicks2

Health audience demographics

Click on tiles below for detailed health demographic info:

Bing Ads packs value for retail

In December 2015 we delivered:

Retail

54 million

retail searchers not reached on Google2

93 million

total retail searchers2

832 million

total retail searches2

29 percent

of all retail paid clicks2

Retail audience demographics

Click on tiles below for detailed retail demographic info:

Bing Ads packs value for technology

In December 2015 we delivered:

Technology

27 million

technology searchers not reached on Google2

37 million

total technology searchers2

103million

total technology searches2

30 percent

of all technology paid clicks2

Technology audience demographics

Click on tiles below for detailed technology demographic info:

Bing Ads packs value for telecom

In December 2015 we delivered:

Telecom

12 million

telecom searchers not reached on Google2

14 million

total telecom searchers2

37 million

total telecom searches2

30 percent

of all telecom paid clicks2

Telecom audience demographics

Click on tiles below for detailed telecom demographic info:

Bing Ads packs value for travel

In December 2015 we delivered:

Travel

22 million

travel searchers not reached on Google2

29 million

total travel searchers2

110 million

total travel searches2

32 percent

of all travel paid clicks2

Travel audience demographics

Click on tiles below for detailed travel demographic info:

1. comScore Explicit Core Search (custom), January 2016; Bing Network includes Microsoft Core Search sites, Yahoo (Bing Powered) sites and AOL Core Search sites in the US.

2. comScore qSearch (custom), US, December 2015; industry categories based on comScore classifications.

3. comScore Plan Metrix, US, January 2016, custom measure created using comScore indices and duplication.