Case studies highlight success for Bing Ads resellers

We’re excited to see that not only do our Bing Authorized Resellers have success with Bing Ads, but their customers do as well. Here are a few recent studies that highlight how Bing Ads is making a difference in the lives of businesses owners who're trying to affordably increase exposure in the online marketplace.

bing ads resellerForce Marketing, a direct mail and digital marketing services company for the automotive industry, needed to help its client, Shottenkirk Automotive Group, get more from their search advertising budget. Initially, the agency used all of Shottenkirk’s ad spend on Google.

Once Force Marketing started integrating Bing Ads into the Shottenkirk account, they saw immediate results over just three months. Force Marketing increased performance across its client’s campaigns with the help of Bing Ads account management services and features like Ad Extensions and ad scheduling.

Read the full case study for all the details.

Bing Authorized Reseller White Shark Media was able to help two of its customers increase traffic with the help of Bing Ads:

bing ads resellerSpecializing in pet mobility products, K9 Carts wanted to expand its advertising efforts to reach a larger audience and grow its business. Using Bing Ads, White Shark Media helped K9 Carts increase its online advertising presence. By using Bing Ads features like inline bid suggestions, the Campaign Planner tool and Ad Preview tool, the agency was able to reach new customers, increasing both website traffic and sales for the pet company. 

“We’ve been working with White Shark Media for two years and obtained impressive results. Our ROI is now just under 400% and climbing.” – Glenn Parkes, K9 Carts general manager

Read the full case study for all the details. 

Using Bing Ads, White Shark Media set out to accomplish a number of goals for another one of bing ads resellertheir search advertising clients: hair salon Siutse. White Shark Media did this by hand-picking keywords, using the Research Keywords tool and taking advantage of the auction insights report. By expanding the search advertising campaign with Bing Ads, White Shark Media provided more leads for Siutse and improved the company’s return on investment significantly.

Read the full case study for all the details.  

Looking for more information on Bing’s Authorized Resellers? See our top partners.

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Bing Ads PPC goal series: Increasing phone calls

bing ads phone callsHow many times have you been shopping online and got to the point where you were almost ready to make a purchase, but you just had a few questions that could be easily answered with a quick phone call? After picking up the phone, how many of those calls resulted in your being able to chat directly with an actual human being, as opposed to pushing buttons through layers and layers of automated menus? If you had to navigate through those menus, how many times did you actually wind up making a purchase from that particular merchant?

Although it may seem ideal to run as much of your business online as possible as a cost-saving measure, if you're not making yourself available to speak directly to your potential customers when they have questions, you could be missing out on sales opportunities. Below are a few quick tips to help drive phone calls to your business from your Bing Ads campaigns.

1.) Add a clickable phone number to your ad. This tactic is especially important for capturing traffic within the growing mobile market. People on-the-go may not have the time or opportunity to poke around your web site; they may simply search to find the business that has what they're looking for and then make a quick phone call to confirm details like a specific brand, price range or even store location and hours. Learn more about call extensions.

2.) Include a strong call-to-action in your ad copy. The reason why services like Groupon and Amazon Local are so successful is because they offer limited-time only discounts; that sense of urgency created by a quickly approaching expiration date motivates people to act in order to take advantage of the offer. You can create that same sense of urgency in your ad copy by including a short-term promotional offer, e.g. "20% off Memorial Day weekend. Call now to make your reservation."

3.) Increase bids during business hours. Under "Advanced targeting options" on the campaign level of your Bing Ads campaign, you can increase your bids by using day-of-week and time-of-day targeting to ensure that your ads (with your phone number displayed) are showing most prominently during the times when there is someone at your business to accept calls from potential customers.

4.) Analyze your call data. For advertisers in the US and UK who have access to a desktop PC or tablet, you can review your campaign's performance by pulling a "Call Details" report.

For more information on increasing calls to your business via your Bing Ads campaigns, visit the Get more phone calls page here on the Bing Ads site.

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Agencies: Enter the Bing Ads Back-to-School Sweepstakes

If you saw Shelby Gagnon's post, 7 tips to rule Back-to-School, that went up earlier this week, you know that this is the second largest retail period following the winter holidays and represents a $75 billion opportunity with Back-to-College representing 65% of that spend.1 Back-to-School is not a last-minute shopping season; roughly two-thirds of people begin shopping at least three weeks or more before school starts.2 Electronics and computer-related equipment lead in spending with an average of $364 per shopper, followed by clothes, shoes and school supplies. On average, 57% of all parents now research online before purchasing in-store. 2

To prepare digital agencies for this year’s back-to-school season, we have put together some interesting insights, best practices for ad performance, heat maps of top word combinations per device type, some compelling facts about advertising with Bing Ads, and launched our first-ever “Back-to-School Sweepstakes” for agencies along with the official rules about the contest. You can find all of these resources on the Bing Ads Agency Hub.

bing ads back to school agency

We want to thank agencies for choosing Bing Ads, and to make our relationship more exciting, we are pleased to announce the agency “Back-to-School Sweepstakes.” Participation in the contest is voluntary, and there are two ways to participate:

1. Sign up new accounts in Bing Ads to earn one sweepstakes entry for every new account added. Simply set up the accounts with the support of a Bing Ads account manager.

2. Earn or renew credentials as a Bing Ads Accredited Professional to receive one additional sweepstakes entry. Online resources are available to help prepare for the accreditation exam.

bing ads back to school agencyEach eligible entry will be entered to win one of our exciting prizes, including a Microsoft Surface Pro 3 (1), Xbox One with Kinect (5), or a $100 pre-paid Amex or Visa card (10). In addition, the agency with the most sweepstakes entries will be eligible to win a Surface Pro 3. These offers are only available from May 1 - June 15, 2015, so please notify us right away if you are able to take advantage of them.

As an extra incentive, we will give agents $100 in free ad credit for one new client account they add during the sweepstakes. Please email to get started, claim your coupon to enter for a chance to win some cool prizes.

Have fun and good luck!


1.  National Retail Federation 2014 Back-to-School Survey. 2. Deloitte. 2014 Back-to-School Survey Rising to the Head of the Class. 3. Monthly Consumer Survey, National Retail Federation, July 2014.



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Trademark escalations – How to get an ID link for an ad query

Following-on from an interesting article dedicated to detailing the nuances of trademark policy, today we’ll focus on R-Links and how this element is critical to the completion of the most detailed review of possible trademark infringements.

What is an R-Link?

The R-Link is nothing more than the link that helps us to identify in our internal system each specific ad that appears in Bing and Yahoo Search.

Why use an R-Link?

Like fingerprints to a detective, R-Links are vital for the editorial team to retrieve all the details of each reported ad which in turn allows us to perform a complete investigation of possible infringements of our intellectual property policy.

Therefore, when R-links are missing from a request, it becomes difficult for us to conduct an effective review of possible incorrect uses of trademark terms, even when other details relating to the potentially transgressing ad are provided.

Please remember to always include the R-link(s) of the ad(s) that you feel are not in accordance with our editorial guidelines into the dedicated space of our trademark escalation form. To reiterate the message of the blog linked above, the onus is on the trademark owner to resolve possible trademark issues directly with the advertiser they deem to be in the wrong following a review of our policy guidelines.

In order to retrieve the R-Link of an ad you can follow a series of quick and easy steps:

  • Right click on the ad
  • Select ‘copy shortcut’ from the cascading menu


Example 1

  • Paste the link into the dedicated space of our trademark submission form: 


example 2

Or alternatively:

  • Click on the comic cloud that appears on the right hand side of each ad
  • Copy the R-link from the dedicated space
  • Paste it into the dedicated space of our trademark submission form


Note: Usually R-Links are very long links, so make sure that you copy and paste the full link before submitting any escalation to our editorial team. They are usually formatted as follows:

You can also add multiple R-Links to your escalation, but please make sure to separate them by hitting the <Enter>/<Return> key before adding a different link.

After submitting the trademark escalation form, it can take up to 48 hours for the investigation to be completed and subsequent receipt of communication from the editorial team. This communication will explain whether the ad highlighted is using trademark inappropriately or if it is in compliance with our policies, thus confirming which decision has been taken.


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