Preview the new Segmentation feature in Bing Ads

Have you wanted deeper performance insights into your campaigns' data tables?  Have you been frustrated that you have had to go to the Reports workspace to get the data you need?  We're fixing that with Segmentation, a new feature that will let you slice and dice your data by attributes that matter most to you, like Time, Network, Device, or Top vs. Other.

Segmentation is currently available as a preview within the Bing Ads user interface. What this means is that if you'd like to have access to it, you need to let us know so we can enable it for your account (see info at the bottom on how to opt-in). Note that while this feature is in preview, we'll be collecting data and feedback to evaluate functionality prior to it being made more widely available to all Bing Ads markets; updates may be made to Segmentation while it's still in the preview phase.

How Segmentation works

To use Segmentation, click the Segment button in the toolbar above the table and select the attribute that you would like to apply to the data in your table.   

For example, segment your Impression, Click, and CTR data by Device Type to see what devices your audience is seeing your ad on. 

 bing ads segmentation

Each row in the table that has performance data will then be segmented by the attribute that you selected.

 bing ads segmentation

You can also download your segmented data directly from the tables into a .csv or Excel report to conveniently share with your clients, or use for further analysis. 

Start by clicking on the Download button to open up the download workflow.

 bing ads segmentation

Select the download format that you want and the segment, if any, you want exported with your data.  Click Download to get your file.

 bing ads segmentation

Get started today

We're getting ready to preview Segmentation for the holiday season and would love for you to participate.  We anticipate that this will be especially helpful for you during the holidays when you need the best insights to optimize your campaigns.

If you'd like to join the upcoming Segmentation preview, please send an email to

Questions? Comments?

As always, feel free to ping us on Twitter. You can also submit your ideas for how to improve Bing Ads at our Feature Suggestion Forum.

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Bing Ads Editor 10.9: Cleaning house and getting faster

bing ads editorBing Ads Editor has always been about enabling you to get things done efficiently. With that in mind, we are pleased to announce the release of version 10.9, which runs faster, while at the same time, consumes significantly less system resources.

Improved performance

For this latest release, our team worked hard on making Bing Ads Editor much faster and improved upon a number of common operations. Compared to previous versions of Editor, v10.9 offers the following improvements:

  • Displaying large accounts (example: 2 million keywords, 1million Ads) is more than 2x faster
  • Downloading large accounts (example: 2 million keywords, 1million Ads) is 30% faster
  • Switching between built-in views is 2x faster
  • Finding and replacing Ads is up to 4x faster
  • Switching between tabs is smoother


Less memory usage

Not only is Bing Ads Editor v10.9 faster, we have also reduced its memory consumption by 70% in comparison to the previous version. Thanks to this memory savings, you can run even more programs in parallel while working with Bing Ads Editor.

Removal of outdated features

Starting with this version, we will no longer support WAP (Wireless Application Protocol) ads. You can learn more about the changes to WAP mobile ads in this blog post.

With the release of Bing Shopping Campaign, we have stopped supporting product ads, product ad extensions, and product targets in Bing Ads Editor. Bing Shopping Campaign is not yet supported in Bing Ads Editor, but you can use Web UI/API to manage your Bing Shopping Campaigns. To learn more about Bing Shopping Campaigns, please see our launch announcement.

Note: If you need to use Product Ads, please install an older version of BAE (v10.8) from here.

Download Editor 10.9 now

This release is being rolled out to ensure an optimal user experience.  You’ll be prompted to upgrade to 10.9 when you launch Editor over the next few weeks, or can download it right away from the Bing Ads Editor download page.

Questions? Comments?

As always, feel free to ping us on Twitter. You can also submit your feature suggestions at our Feature Suggestion Forum.

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Big improvements to Conversion Tracking in Bing Ads

Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracking in Bing Ads. Today, we have something for everyone...

  • If you are not yet tracking conversions using Bing Ads, we are confident that the simplified workflow and comprehensive documentation will make it very easy for you, as a first time user, to understand how it works and get started. 
  • Those of you that are still using legacy Campaign Analytics tags will be excited to know that we have added several parity features and other functional enhancements that will ease your transition to UET.
  • Last but not least, we have made life a lot easier for those that are already using UET for conversion tracking by addressing most of the pain points that you have reported to us over the last few months.


We deeply value your feedback -- please, keep it coming; we're just getting started!



How conversion tracking works for you

Your business is advertising on Bing; people are clicking your ad and visiting your website. What do they do next? How many make a purchase? Is your advertising and web site helping you reach your business goals?

We can answer these questions using Universal Event Tracking (UET), a tracking tool that records what your customers are doing on your web site. By installing a single tag across your web site, you can begin collecting data on your visitors' activity while there. To set up a UET tag, visit How to Create a UET Tag.

bing ads uet

Once you set up UET, you can then begin the process of Conversion Tracking; tracking the number of times visitors to your site “convert” into your business goal a the result of clicking your ad – for example, by making a purchase or contacting you for more information.  You can tell Bing Ads which actions users take to count as conversions by setting your conversion goals, as detailed in Track Conversions and Site Goals.

After you’ve spent some time accumulating and examining your new conversion data, you may want to capitalize on opportunities to improve your results and raise the return on investment (ROI) of your campaign.  Remarketing (coming soon) is a powerful new audience targeting tool that helps you do just that – specifically, by enabling you to reach visitors of your web site after they’ve left.  Remarketing works in conjunction with UET and Conversion Tracking to help you go the extra mile in reaching your business goals.

Now that you understand the importance of conversion tracking and UET in running a strong and successful campaign, here are the ways we’ve made these tools better so that you can be successful sooner.

What's new today?

Your feedback since the initial launch has directly shaped this release by focusing our work on two fronts: workflow and ROI.  At the end of the day, conversion tracking should be easy to use and it should help you achieve a higher ROI.  Let’s look at what’s new in that regard.

Workflow improvements for speed and simplicity

You told us that the workflow involved in setting up UET and Conversion Tracking was confusing and time consuming.  In response, we’re releasing the following solutions to make the process simple and seamless:

1.  Decoupled management of UET Tags and Conversion Goals - Functionality to manage both UET tags and Conversion Goals was previously embedded in Goals and Conversions page under Shared Library. There was no way to create a tag without creating a conversion goal or view all the tags created in a centralized manner.

In this release, we have decoupled UET Tag and Conversion goal management into separate pages, UET Tags and Conversion Goals, respectively. In order to improve discoverability, these two new pages are listed under a new node called Conversion Tracking that has been added to the left menu (at the same level as Shared Library).

bing ads uet


2.  Better Revenue tracking - Bing Ads allows you to track revenue associated with your conversions. Today’s update gives you more control and insight into your options for doing so and makes it easier to understand overall.

bing ads uet


3.  Inline Alerts – Who can remember everything all the time?  That’s why we created instant inline alerts -- a gentle reminder of your next steps that help you along the way. For example, when you create a custom event type goal, we will remind you of the need to customize UET tag tracking code to report custom events.

bing ads uet

4.  Help – We have added several help popups -- noted with a bing ads uetsymbol --  throughout the UI to make sure you never feel stuck.  We’ve also given the help documentation for UET and Conversion Tracking a complete makeover, making it your comprehensive new one-stop-shop for all your questions.

New features to supercharge your ROI

The more you know, the more empowered you are to make the right decisions to achieve your goals.  That’s why we’ve added the following solutions for strengthening your campaign’s performance:

1.  Support for Unique conversions – With this update, we're introducing the flexibility for you to count conversions according to your business needs. When you are creating a conversion goal, there will be 2 options available to you for the Count property...

a.  All Conversions – If you use this setting, Bing Ads will count all conversions that happen after a click. If you are tracking purchases as conversions, this is a good option to use.

b.  Unique Conversions – With this setting, Bing Ads will count only one conversion that happens after a click. Pick this option if you want to track the number of unique leads generated on your website as a conversion.

bing ads uet

All your existing conversion goals will be defaulted to All conversions. You will be able to edit those goals to update them to Unique conversions.

2.  Account level conversion goals – Starting today, you will have the option to specify if a conversion goal is at the account scope or across all accounts via the new Scope property.

 bing ads uet

If you manage multiple accounts, running campaigns that all send users to one web site when they click on your ads, you should set Scope property to "Across all accounts." If different accounts lead users to different web sites, you should set the Scope property to the current account in context so that conversions that happen on different website are correctly tracked and attributed to clicks from their corresponding accounts only.

All your existing conversion goals will have the scope of "Across all accounts." We do not allow edit of the scope property; please create a new conversion goal if you are looking to set up account level goals.

3.  Tracking Status of UET Tags and Conversion Goals - You can now verify in the Bing Ads UI if your tags and goals are functional. The tracking status column has been added to both the UET Tags page and the Conversion Goals page to let you know if your tags are reporting user activity and if goals are counting conversions, respectively.

Learn more about the different values for the UET tag and Conversion Goal tracking statuses and what they mean.

a.       UET Tags page

 bing ads uet

b.      Conversion Goals page

 bing ads uet

4.  Conversions, Revenue and Repeat Rate data in Conversions goals page – You can now see the number of Conversions, Revenue and Repeat Rate (defined as All Conversions/Unique conversions) for each conversion goal that you have created right in the Conversion Goals page. Use the date range selector to view data for different time periods.

 bing ads uet

5.  Support for Contains clause in Destination URL and Custom Event type conversion goals – To make it easy for you to define conversion goals based on a the presence of a string in the URL visited by the user on your web site, we have introduce the support for "Contains" clause. You can see this option when creating a conversion goal of type Destination URL and Custom Event. This should reduce or eliminate the need for using regular expressions in your conversion goals.

 bing ads uet

6.  Removal of infrequently used columns from performance reports – To improve the ability of our platform to provide you conversion related reports in a timely manner, we are eliminating a number of columns from conversion-related performance reports which were rarely used, but expensive to generate. Specifically, we are eliminating the Bounce rate, Avg pages/visit, Total visits and Avg. visit duration metrics from performance reports. In addition, we are also removing the Spend and ROAS columns from the Goals report.

A reminder about campaign analytics

With these updates, conversion tracking powered by UET provides a superset of the functionality of our deprecated Campaign Analytics offering. We’d like to remind you that Campaign Analytics will be shut down in the coming months and we strongly recommend that you migrate over to UET based conversion tracking as soon as you can.

Connect with us

We're always looking for feedback on how we can improve our product to help you do more and work less. We invite you to ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts to:

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Webinar recap: Audience mining with Bing Ads Remarketing

We recently held a webinar called Striking Gold: Audience Mining with Bing Ads Remarketing. If you weren't able to attend, or if you did, but would like a refresher, you can catch up on all the actionable strategies presented with the deck and on-demand recording (both are embedded below for easy access).




Questions? Comments?

You can always ping @BingAds for general questions on Twitter, but if you have questions specific to this webinar, feel free to reach out directly to the presenters, MJ DePalma, Purna Virji and Eric Couch.

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