This summer marks a number of milestones for us here at Bing. It’s a new fiscal year for us, so it’s also a month of beginnings. Just over five years ago, we entered a search partnership with Yahoo that started a new path in search advertising. Four years ago, search was still a relative blip on the radar compared to the macro-level world at Microsoft. Since then, we have evolved Bing to be the core platform at Microsoft, delivering insights and information across all of our services and experiences.
Today’s Windows 10 launch is exciting news for everyone who uses Windows, empowering them to do more across their digital work and digital lives. For Bing advertisers, the news gets even better. Bing is built into Windows 10, delivering search services for the 1 billion people who are expected to upgrade to Windows 10 by 2018.
The journey has only started: Reach further with Bing Ads
We’re estimating query volume gains from 10 to 15 percent as early as September -- not only from new users, but from existing Bing users who will now use Bing more frequently.
What’s behind this increase?
Windows 10 puts Bing and Cortana at your service when and where you need them, without having to leave what you’re doing to launch a browser – even if you can’t spell or type.
For example: The new task bar on the Windows 10 desktop is a direct line to Cortana (and Bing). Spoken or typed web searches now bring up Bing search results,which includes relevant ads.
When users launch the new Microsoft Edge browser, they will see the brand new MSN – optimized for search. Only Edge has Cortana built right into the address bar.
Bing anywhere, anytime and on any device
At Microsoft, we understand that the best screen is always the one consumers are on. As their lives become more mobile, they want to take experiences with them,regardless of device or operating system. Your customers can now access what they love, wherever they are and on whatever device they are using.
The Cortana app, for example, will connect users’ devices to their PCs, seamlessly buzzing them with reminders, answering their questions and acting as their very own personal assistant. With the Cortana app on iOS and Android, Bing will draw in new users, and continue to expand our overall search and mobile search share.
What does this mean?
With the launch of Windows 10, Bing Ads is poised to deliver more for your business. This means significant volume just in time for upcoming holiday campaigns – both from new Android and iOS mobile users and from existing users who now have many more opportunities to search. All Bing and Cortana users will now not only enjoy a fully integrated, cross-device experience, they’ll get more meaningful and relevant information every time they search.
And this is just the start.
As Windows 10 -- and other new devices -- make their ways to consumers during the holidays, we expect continued growth in Bing traffic into the foreseeable future.
Advertisers will not only want to be prepared for the game-changer that is Windows 10, you will change the way you think about success in search advertising.
You can expect more – and we look forward to delivering.