Universal Event Tracking: A New and Improved Way to Track your Sites’ Activities in Bing Ads

We are pleased to announce the general availability of Universal Event Tracking (UET) to our advertisers worldwide. UET provides a simple yet powerful way to define and track goals (performance/conversion) that are important for your business....
Nishant Gupta - MSFTNishant Gupta - MSFT Posted on 10/23/14

Bing Ads Scheduled Maintenance on Sunday, November 2 from 11am to 12pm (Pacific Time)

On Sunday, November 2, some Bing Ads systems will be unavailable from approximately 11:00 am to 12:00 pm Pacific Time due to system maintenance. During this time, your campaigns will continue to run normally and ads will serve. You will be able to...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 10/22/14

Launched: Bing Ads Blog in Portuguese for Brazil

I’m very proud to announce the launch of the Portuguese Bing Ads blog for Brazil. The members of the Brazilian Bing Ads team are very pleased to welcome you. Via the blog we want to help you with tips and relevant information so that your...
Jane Graziele - MSFTJane Graziele - MSFT Posted on 10/20/14

Usability Improvements for Change History are Now Live in Bing Ads

We are pleased to let you know that we're continuing to invest in making usability enhancements in the Change History user interface (UI). If you have not used Change History before, it's a great tool to better understand how your changes...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 10/20/14

Australian Summer Retail Trends: what you need to know to maximise your chances of converting on Bing

Yes, it’s almost Christmas time again! It feels like only yesterday we were hanging up the Christmas lights and making the last minute dash to the store to purchase gifts we should have bought months ago. The great thing about being online is that...
Andrew John - MSFTAndrew John - MSFT Posted on 10/16/14

Bringing Advertisers More Value through Investments in Bing Ads

As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to provide our...
David Pann - MSFTDavid Pann - MSFT Posted on 10/16/14

Get Ready for Small Business Saturday on November 29

It's no secret that the holiday season is the number one retail shopping time of the year.1 Because of this, many small businesses depend on the holiday shopping season to help maximize their revenues and increase profits, making this time of year...
Matthew Lydon - MSFTMatthew Lydon - MSFT Posted on 10/15/14

Blurring the Lines: The Rise of Omni-channel Retail

We all know shopping has changed now that digital and mobile access provide close to real-time price and product information. When we took a look the latest retail stats, one thing stood out: the line between online and in-store shopping is...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 10/15/14

Bing Ads Insiders Podcast: Your Mobile Opportunity this Holiday Season

"But if you ask people what the three most important things that they carry are -- across cultures and across gender and across contexts -- most people will say keys, money and, if they own one, a mobile phone." Jan Chipchase: The anthropology of...
Gwendolyn Kestrel - MSFTGwendolyn Kestrel - MSFT Posted on 10/14/14

What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising

Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...
Rachel Chambers - MSFTRachel Chambers - MSFT Posted on 10/13/14
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