Holiday Preparation Overview: Stats and Tips for Thanksgiving, Black Friday and Cyber Monday

Okay, people… we’re officially down to the wire with getting your PPC campaigns ready for the holiday shopping season. If you haven’t already spent some time diving into your campaigns to optimize them, evaluate your bidding strategy and prepare...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 11/24/14

Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/21/14

Holiday Preparation Overview: Editorial Tips for Sitelink Extensions

As we discussed yesterday, Sitelink Extensions are a quick, easy way that can help make your ads more relevant to the average search engine user. It’s easy enough to search for a keyword or phrase in Bing, but sometimes the results received don’t...
Sophie Lee - MSFTSophie Lee - MSFT Posted on 11/20/14

Holiday Preparation Overview: An Introduction to Ad Extensions in Bing Ads

Have you ever wondered how many people have clicked on one of your PPC ads because they were looking for your phone number or physical address? Ever wonder how many others clicked through, only to realize within seconds that your site doesn't have...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 11/19/14

Holiday Preparation Overview: Editorial Review Tips on Product Ads

With more consumers using the internet as their one-stop shop this holiday season, marketing your gear in a clear, concise, and high-tech way is not just smart, it’s necessary. Get ready for the holidays with a Product Ads campaign that will fuel...
Sophie Lee - MSFTSophie Lee - MSFT Posted on 11/18/14

Custom Christmas Kit Available for UK Ad Agencies

The Christmas season is the number one retail season of the year. This is a great opportunity for agencies to reach more searchers that are buyers for their clients. One of the best things about the festive season is the calendar. The designated...
Saara Pietila - MSFTSaara Pietila - MSFT Posted on 11/17/14

Holiday Preparation Overview: Are Product Ads Right for Your Business?

We're officially at the mid-point in November, which means that most of you are either feverishly working on getting your PPC campaigns optimized and ready to capture as much of the volume from the seasonal holiday spike as possible, or else you...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 11/17/14

Close Variants in Exact Match will launch in December for ads targeting UK & Ireland

Back in September, we announced the release of Close Variants in Exact Match for ads targeting the US. Given the success in driving high-quality click volume in the US, we are currently testing close variants in exact match for ads targeting the...
Kate Newton - MSFTKate Newton - MSFT Posted on 11/16/14

VIDEO: Use the Bing Ads Auction Insights Report to Gain a Competitive Edge (US Only)

We announced earlier this week that we had recently added Auction Insights to the Bing Ads Web UI, but in that announcement, we didn’t go into too much detail about how exactly to use it, and in what scenarios you would find it helpful -- that’s...
Rachel Li - MSFTRachel Li - MSFT Posted on 11/14/14

Close Variants are Coming to Bing Ads Phrase Match (US Only)

Back in September, we announced the release of Close Variants in Exact Match and Close Variants in Broad Match Modifier, which resulted in the inclusion of minor grammatical variations, such as plurals, abbreviations, acronyms, spacing and...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 11/13/14
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