When it comes to gaining exposure for your business online, you want to make sure you're leaving no stone unturned. Now that reaching mobile customers has become more important than ever, having a strong online presence is especially true for businesses with a physical location that could benefit from being visible to those who're looking for what you have to offer while on-the-go.
You've got your PPC campaign up and running with your most relevant keywords and most eye-catching copy, but have you claimed your Bing Places for Business listing yet?
If you're not familiar with Bing Places for Business is, it's a free service that helps connect businesses with their local customers. For example, as I mentioned in my last blog post, my husband and I are in the midst of summer vacation planning. Given that our usual dog sitter isn't going to be in town when we're going to be away, one of the loose ends we need to tie up is to locate a dog boarding facility close to home.
To keep my search local, I enter the query, "dog boarding redmond wa"... this is what I see:
Many local businesses will show up regardless of whether the business owner has claimed the listing or not -- not all will, in some cases, you may have to add your business. Those that claim their listings can include helpful information like hours of operation, photos, services offered and more. Because Bing Places for Business is free, there's no reason not to tell the best possible story about your business when it shows up in local results like these. For example, without even clicking on any of these listings to see which ones have more info and which don't, I can already tell that Canine Behavior Center is worth looking at just based on the number of Yelp reviews alone, better yet that the majority of them are positive.
It's small details like that that can make or break a sale, so if you haven't already claimed your Bing Places for Business listing, there's no time like the present!