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Using Data Transparency Insights to Optimize Your Bing Ads Campaigns

Quick quiz: what do your ad rank, quality score, CPC, impression share and ROI all have to do with each other? The answer is that they are all directly influenced by your CTR! When it comes to improving the yield of your search advertising...
Gabriel Kwakyi - MSFTGabriel Kwakyi - MSFT Posted on 04/22/14

PPC Back to Basics – Get Started with Conversion Tracking

What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 04/21/14

Optimizing for Spring Webinar: Share of Voice, Broad Match Strategy and More in Bing Ads

Do you know not only how many impressions you're getting through your Bing Ads campaigns, but how many impressions you’re losing to competitors? Are you looking for some insight as to why that might be happening so you can make some changes and...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 04/21/14

10 more things you should know about European ecommerce

Last month I wrote a blog about the 10 things you should know about European ecommerce, but such a huge topic comprised of dozens of different markets can’t be summarised in just 10 points so here are some more things you need to know about...
Ian Harris Guest BloggerIan Harris Guest Blogger Posted on 04/15/14

Bing Ads March Release Summary: Top 6 Improvements in Usability, Speed and More

2014 is on a roll, thanks to your continued feedback and participation in customizing the tools. We’ve been very much focused on improving user experience by shortening workflows and expanding performance insight. Our goal is to ensure you get...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 04/15/14

Bing Ads Is Off To a Great Start in 2014

Providing Advertisers Value, Return on Investment and Mobile Innovation As I wrote in January, 2013 was a year in which we strengthened our platform’s foundation. We delivered over a thousand enhancements and released dozens of new features, many...
David Pann - MSFTDavid Pann - MSFT Posted on 04/13/14

Upcoming Improvement to Bing Ads Account Management via the “Agencies” Tab

The “agencies” tab in the present Bing Ads web interface supports a self-serve workflow*, which allows agencies to link to their client customers in the interface and manage campaigns on their behalf. As seen in the following screenshot, this...
Juan Carlos Ousset - MSFTJuan Carlos Ousset - MSFT Posted on 04/11/14

Celebrate the 100th Anniversary of Mother’s Day with Bing Ads

Did you know that this year marks the 100th anniversary of Mother’s Day? Hats off to President Woodrow Wilson for signing a bill to recognize Mother’s Day as a national holiday in 1914![1] Mother's Day is the 3rd largest retail holiday, to the...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 04/10/14

Bing Ads Reporting Series: Understanding the Product Ad Reports

Of the three blogs so far in this reporting series, this will be the easiest to explain and understand. Why? Because many of you are already familiar with the product ad reports and know how to use them. It’s true! Read on and I’ll...
Joe Holliday - MSFTJoe Holliday - MSFT Posted on 04/08/14

Get Started Australia (Part 2/9): Difference Between Paid Results And Organic Results

Published on behalf of Sam Torpey, Search Account Manager Our previous blog brought to light the different types of online marketing. Paid search and organic search were both mentioned, but what is the difference between paid results and organic...
Laura Vukelic - MSFTLaura Vukelic - MSFT Posted on 04/06/14
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