New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 09/18/14

Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success

The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...
Chan Liu - MSFTChan Liu - MSFT Posted on 09/17/14

Tablet Related Device Targeting Changes in Bing Ads Begin Today

As mentioned in our June blog post, we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 09/15/14

Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...
Piyush Naik - MSFTPiyush Naik - MSFT Posted on 09/14/14

Improved Usability and Performance with the Newly Updated Change History Page in Bing Ads

Today, we are thrilled to announce significant usability and performance enhancements to the Change History page! What is Change History? The Bing Ads Change History tab, located conveniently in your Campaigns page, gives you an instant visual...
Kalyan Nanduru - MSFTKalyan Nanduru - MSFT Posted on 09/12/14

Bing Ads Summer Release Highlights: Improvements in Performance, Speed and Efficiency

This summer has been a great one at Bing Ads. Our global teams have been working hard to deliver improved performance, increased efficiency and better value – all of the things you have asked for. Our goal is to ensure a seamless experience in...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 09/11/14

Free Webinar: Key Insights for Your 2014 Holiday Search and Social Plan on September 24th

Next week marks the mid-point of September... yes, already! Just as the cooler temperatures and shorter days will drive people to their closets to break out their sweaters and warm socks, those same seasonal cues will drive shoppers to search...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/10/14

Calling All PPC Data Geeks: The Bing Ads Market Sizing Dashboard is Now Available (US Only)

Agencies, resellers and small businesses dependent on radius targeting have long asked us for local insights that could help them improve concentrated ad efforts. Imagine knowing exactly how many impressions and clicks your business in Seattle is...
Peter Haubold - MSFTPeter Haubold - MSFT Posted on 09/08/14

Now Available in Bing Ads: Preview and Diagnose Mobile Ads and Product Ads

Have you wondered whether your ad or ads will appear on a mobile device? Have you ever wondered why your product ads aren’t showing up? We’ve added new functionality in the Ad Preview and Diagnostics tool to find out. To use the Ad Preview and...
Lei Wu - MSFTLei Wu - MSFT Posted on 09/04/14

Mark Your Calendars: Free Bing Ads Holiday Webinar on September 9th

Now that September is in full swing and the hustle and bustle of Back to School is in the rearview mirror, it's time to start getting your campaigns ready for the holiday shopping season. Join our search experts, Allen Klein and Eric Duerr, for...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 09/04/14
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