New in Bing Ads: Quickly Undo Changes in the Change History Tab

Have you ever made changes that negatively impacted your campaigns and wished you could quickly undo them? Well, we have good news for you. Today, we are excited to announce the new undo feature that allows you to revert unwanted changes back to...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 01/23/15

UET Update: Changes to Goal and Tag Creation for Agencies

Universal Event Tracking (UET) celebrates its three month anniversary this week, and we appreciate the feedback we’ve been hearing from you, our customers, on how to make it easier to use and apply. In response to concerns voiced by our Agency...
Fady Khoury - MSFTFady Khoury - MSFT Posted on 01/22/15

Event Announcement: Join the Bing Ads Copenhagen Search Day on February 5th

After successful Search Day events last year in the Nordic countries and Netherlands, we’re excited to kick off our 2015 Search Day events in Denmark on February 5. Register to gain insight into Bing’s online advertising strategy and product...
Jesper Riedel - MSFTJesper Riedel - MSFT Posted on 01/21/15

New Bing Ads Feature: Preview the Result of a Bid Change on Your Text Ads in Real Time

When your ads receive very few impressions (or none at all), one of the more common solutions to improve performance is to raise your bid in the hopes of making your ad more competitive. With a suggested bid-by-bid landscape based on historical...
Lei Wu - MSFTLei Wu - MSFT Posted on 01/20/15

Enhanced Sitelinks Are Now Globally Available

Following the launch of Enhanced Sitelinks in the US back in September, I am excited to announce that we are making this product available to Bing Ads customers in all markets! Now marketers from the United Kingdom, France, Germany, Australia,...
Eliot Li - MSFTEliot Li - MSFT Posted on 01/19/15

How to Use Regular Expressions to Better Track Your UET Conversions in Bing Ads

What is Universal Event Tracking (UET)? UET is a tool available to Bing Ads customers to track conversions and other site activity, announced in October. You can find this functionality in the Campaigns Page of Bing Ads. For an overview and to...
Mark Saroufim - MSFTMark Saroufim - MSFT Posted on 01/16/15

Bing Ads Release Summary: Increased Limits, Optimization Updates, Annotations & More

2015 is here and it’s going to be bigger and better than ever! If you’re like me and spent the holidays under a blanket, here’s the Cliff's Notes version of our most recent updates. Increased Limits for Accounts and Campaigns Global | Available...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 01/15/15

Marketers should think outside the (search) box

Picture that emotion. Advertising is all about creating an emotional bond between a brand and consumers. And since the infancy of this discipline, both marketers and agencies have been trying to visualise this connection. Focus groups, vox pop,...
Cedric Chambaz - MSFTCedric Chambaz - MSFT Posted on 01/13/15

The Year in Review and a Look Ahead from the Global Agency and Partner Team

We hope that everyone was able to take some time off during the holiday season and connect with family and friends. Now back in office for the New Year, we’re excited to ramp up our Bing Ads partner support program for you. Take a look at what...
Dalip Tyagi - MSFTDalip Tyagi - MSFT Posted on 01/13/15

Search Predictions for 2015: The Industry Experts Weigh In

Foretelling the future has fascinated us since the 19th century, when methods as bizarre as observing a rooster pecking (alectromancy) and as common as creating earthen harmony (Feng shui) gave us a heads-up on what might be coming our...
John Gagnon - MSFTJohn Gagnon - MSFT Posted on 01/12/15
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