The top 10 usability improvements to the Bing Ads web interface this year

As Dare promised in our 2015 priorities, we are concentrating on saving you time and making your more productive. As we listened to your feedback, we realized that in addition to large features, there are many smaller items which help usability...
Nikhil Arun - MSFTNikhil Arun - MSFT Posted on 03/27/15

Bing Ads Power Tools: Projecting performance with Bid Landscape

Bidding on your keywords, much like account structure or landscape painting, lends itself to a certain amount of personal interpretation. Figuring out your starting bids, how to adjust them over time, and projecting the expected impact involves a...
Eric Couch - MSFTEric Couch - MSFT Posted on 03/26/15

Bing Ads and You: Does your campaign need a lift?

As a part of Bing Ads customer outreach program, we have been assisting several greater Seattle based merchants adopt digital advertisement to grow their business and collect their feedback to improve Bing Ads. MaternaLIFT, a company specializing...
Ping Jen - MSFTPing Jen - MSFT Posted on 03/25/15

Intellectual property policy and trademark disapprovals for dynamic ad text

Microsoft appreciates the importance of trademarks. We prohibit infringement of trademarks and other intellectual property and take allegations of such infringement seriously. As a reminder, you are responsible for ensuring that your ads do not...
Martine Dardignac - MSFTMartine Dardignac - MSFT Posted on 03/24/15

Unified Device Targeting: How to segment data by Device Type in reports

As detailed in an earlier announcement, with today’s upgrade to Unified Device Targeting (UDT), all your existing campaigns will be automatically opted-in to receive traffic from all devices. However, you still can easily adjust your bids to...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 03/23/15

Priorities for 2015: Simplify Bing Ads payment method management in Signup & Wallet

We the Accounts & Billing team at Bing Ads are laser focused on delivering a clear, intuitive and easy-to-use experience for managing payment methods during Signup and in wallet. I’m happy to share that we’ve made some improvements we think...
Pavan Tumu - MSFTPavan Tumu - MSFT Posted on 03/19/15

Unified Device Targeting: Optimizing your Bing Ads campaigns for mobile

Last week, we talked about What You Need to Know before Unified Device Targeting migration starts on March 23, 2015, and 5 Best Practices for Optimizing Campaigns. In this post, we’ll talk about ways to optimize campaigns for mobile search. How...

Bing Ads Power Tools: Location, Device, and Seasonal Insights with the Campaign Planner

Planning a new campaign can be a difficult task in the best of times, but it can become a nightmare when you need to anticipate traffic volume and seasonal performance variation. When you add in new device targets, or want to expand in to entirely...
Eric Couch - MSFTEric Couch - MSFT Posted on 03/16/15

Unified Device Targeting: 5 best practices for optimizing campaigns

Earlier this week, we talked about What You Need to Know before Unified Device Targeting migration starts on March 23, 2015. In this post, we’ll dig a bit deeper and look at best practices for merging and optimizing your campaigns before the...

Bing Ads PPC goal series: tips to help lower your advertising costs

Growing up, I always envied the kids who knew exactly what they wanted to do when they grew up. They had a goal, they had this guiding light that lead them down a very specific path. I, however, wasn't quite so sure about what my path ultimately...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 03/10/15
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