Bing Ads is Testing Close Variant Matching (US Only)

Starting this week, Bing Ads will start testing the inclusion of close variants in exact eatch in the US market for a portion of queries. During this test, exact match will include minor grammatical variations, such as plurals, abbreviations,...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 08/25/14

Unified Device Targeting in Bing Ads: Answers to Frequently Asked Questions About Next Month’s Changes

In June, we announced a set of changes to how device targeting will work in Bing Ads. The first of these changes will occur in September when desktops, laptops and tablets will be combined into a single device target. A direct consequence of this...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 08/22/14

New in Bing Ads Intelligence: Use the Auction Insights Report to Gain a Competitive Edge

The fate of your ad – its rank, CPC, CTR - is decided in the auction, where it competes with many other ads. Do you want to know who’s competing with you and how their ad performed relative to yours, especially on your most important keywords? If...
Jessica Cui - MSFTJessica Cui - MSFT Posted on 08/21/14

Coming Soon: New Features and Enhancements in Bing Ads Editor v10.5

The Bing Ads Editor team is excited to announce the upcoming release of Editor v10.5, your desktop solution for large and multi-campaign management. V10.5 sports a host of new and enhanced features designed in response to your feedback, like an...
Ping Jen - MSFTPing Jen - MSFT Posted on 08/21/14

New Feature: Top Movers Helps Identify and Diagnose Performance Variations with Ease

What factors are driving a fluctuation in clicks or spend? What campaigns or ad groups are seeing the biggest change and why? What can I alter in my campaign that will make it more successful? Do you find yourself pondering these questions and...
Jing LiJing Li Posted on 08/13/14

Prepare for Takeoff: Bing Ads and RocketHub Partner to Give Small Businesses a Boost

When we say we’re passionate about small business, we mean it, and today we’re putting our money behind it. Bing Ads has partnered with RocketHub on a crowd-funding challenge to help support small businesses in finding their path to success....
Matthew Lydon - MSFTMatthew Lydon - MSFT Posted on 08/12/14

New Opportunities Page Makes Optimizing Simple and Speedy (US only)

Have you ever wondered, “How can I improve my campaign performance?” The answer is now just a click away in the new Opportunities page! Get automatic optimization opportunities, preview their estimated impact on your clicks and impressions, and...
Rachel Li - MSFTRachel Li - MSFT Posted on 08/11/14

Get Started Australia (Part 8/9): AdCopy Best Practices & Landing Page Relevancy

In our earlier post, we talked about setting campaign budgets and choosing the right bids for your keywords, now let’s take a look on the importance of ad copy best practices and landing page relevancy. It’s recommended to do some research on...
Natasha Vincent - MSFTNatasha Vincent - MSFT Posted on 08/10/14

Back-to-School Round Up: Tips, Insights and Resources to Get Your PPC Campaigns Ready

Last week, my stay-at-home husband loaded our twin toddlers and soon-to-be-3rd-grader into our minivan to venture out on a quest for school supplies. Before heading out, he sent me a text to see if the list that the school sent was all we had to...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 08/07/14

Bing Ads packs a punch as it enters second year in Australia

Bing Ads is celebrating its first anniversary in Australia this week and what a year it has been with the platform’s ability to drive marketing dollars further prompting partners, agencies and customers to jump on board. From a cold start in this...
Nazeem Mustaffa - MSFTNazeem Mustaffa - MSFT Posted on 08/06/14
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