Social Media Marketing for Small Business: The Importance of Knowing Your Audience (Part 2 of 2)

If you've been following along with this series, you may have seen my first post covering the topic of how important it is to know your audience. This information is crucial because it helps you understand who your customers are, what's important...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 07/31/14

Search Term Report 101: Eliminate Your Keyword Blind Spots in Bing Ads

Did you know you probably have your vehicle side mirrors set incorrectly? No, seriously. I found this out a few years ago and it is not an exaggeration to say it has revolutionized the way I drive. The Problem People usually set their side...

Bing Ads is Getting a New Look and More

As I shared in my July 10 blog post, this is a great summer at Bing Ads. We’ve been listening carefully to our customers, and this video highlights our latest round of new and upcoming features in response to what we’ve heard. A few key updates...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 07/29/14

Sales Tax Holidays: An Opportunity for Both Back-to-School Retailers and Shoppers

Summer's back-to-school shopping season is the second-brightest period for retailers. When paired with the sales tax holidays, the combined season gives shoppers an opportunity to save even more on much needed school supplies, and gives retail...
Shelby Gagnon - MSFTShelby Gagnon - MSFT Posted on 07/25/14

How Your Feedback is Shaping Bing Ads – July 2014 Edition

A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 07/24/14

Tips for Spicing Up Your Keyword Relevance Score

Excellent keyword relevance is critical for a high Quality Score --a better Quality Score means increased chances to serve and sometimes even lower cost-to-serve! For example, consider the Contoso Spice Company. Their recipe for success includes...
Gwendolyn Kestrel - MSFTGwendolyn Kestrel - MSFT Posted on 07/22/14

Get Started Australia (Part 7/9): Setting the Right Bids & Budgets

In our previous post we learned about the differences between match types and negative keywords. In this post we will discuss setting campaign budgets and choosing the right bids for the keywords and match types combinations you have...
John Kim - MSFTJohn Kim - MSFT Posted on 07/21/14

Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API. If you currently use or intend to use...
Sachin Tayade - MSFTSachin Tayade - MSFT Posted on 07/21/14

New and Improved: Targeting Updates Now Available in Bing Ads

A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 07/18/14

Canadian Case Studies: How Two Companies Discovered the Power of Bing Ads

With 15 million unique searchers that represent 275 million monthly searches in Canada, the Yahoo Bing Network gives advertisers a huge opportunity to reach potential customers.1 Canadian advertising agencies OutReach Media and 6S Marketing have...
Michelle Walls - MSFTMichelle Walls - MSFT Posted on 07/17/14
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