The Bing Ads platform is delivering to growing mobile search audience

Note: This was originally published on ExclusiveConcepts.com as a guest blog article. Today, almost 89% of all consumers use a search engine for purchase decisions, be it for movie tickets, the nearest gas station, comparing cars or searching for...
Dalip Tyagi - MSFTDalip Tyagi - MSFT Posted on 03/06/15

Bing Ads Power Tools: Overhaul Your Optimizations with the Opportunities Page

When you work in the same PPC accounts day in and day out, it can be easy to lull yourself in to a false sense of security. You get in to the routine of doing things in specific ways, or even worse, think that your advertising efforts are as good...
Eric Couch - MSFTEric Couch - MSFT Posted on 03/05/15

Improve campaign performance with highly relevant keywords, ads and landing pages

We've all done it. You enter in a search query, scan the search engine results page looking for clues to which one will have what you're looking for and click through, only to hit the back button a few seconds later to try again with another one...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 03/04/15

Upgrade to Bing Ads Editor version 10.7 before March 31, 2015

Starting March 31, 2015, we will stop supporting Bing Ads Editor versions 10.4 and older. If you are using these versions, you can continue to access your account and make updates locally using these older versions, but you will not be able to...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 03/01/15

Event Announcement: Join us at the Bing Ads Search Day Event in Sweden on March 12th

After a successful Search Day on February 26th in Amsterdam we are now looking forward to our Bing Search Day event in Stockholm, Sweden on March 12th. Register to gain insight into Bing’s online advertising strategy and product roadmap. An...
Jesper Riedel - MSFTJesper Riedel - MSFT Posted on 03/01/15

Bing Ads Editor 10.7 Has Arrived – Keyword Text Editing, Faster Downloads and More

We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management. The improved Bing Ads Editor has been revamped based on your feedback, sporting a host of new and enhanced...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 02/26/15

Tools, Insights, Training and More in the Bing Ads Agency Hub

Back when I first joined Microsoft in 2007, my job was to assist agencies with getting their adCenter (now, Bing Ads) campaigns up, running and firing on all cylinders. Because Microsoft was still relatively new to PPC advertising back then,...
Tina Kelleher - MSFTTina Kelleher - MSFT Posted on 02/25/15

Bing Ads Power Tools Series: End the Data Scavenger Hunt with the Top Movers Report

On some days, knowing what exactly is happening in your PPC account can be a challenge... knowing why it’s happening can be even more so. As someone who’s done more than his fair share of account audits and deep dives, I know your pain. Change...
Eric Couch - MSFTEric Couch - MSFT Posted on 02/24/15

Hiring Someone To Do SEO – What Questions To Ask

Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...
Duane Forrester - MSFTDuane Forrester - MSFT Posted on 02/20/15

Bing Ads and the Competitive Advantage

How does the Bing Ads product portfolio, combined with Bing’s search audience, enable you to gain a competitive advantage in search engine marketing? I would like to reference the ideas of Competitive Advantage from Michael Porter, a Bishop...
Ping Jen - MSFTPing Jen - MSFT Posted on 02/19/15
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