Bing Ads policies help advertisers learn what makes a great ad, as well as what is and isn’t allowed in them. We review ads and keywords based on these requirements to provide you and your customers with a great experience on our advertising network. Please use the following policies as guidelines to help ensure that your ads are approved quickly.

Ad content and style guidelines

Ad content and style

Get help with writing and formatting your ad, and learn what content and user experiences are allowed.

Adult content guidelines

Adult content

See guidance for advertisers who are accepted into the adult advertising program.

Financial products and services guidelines

Financial products and services
Review our requirements related to advertisements for financial products and services.

Gambling and contests guidelines

Gambling and contests
Learn what markets allow ads for online gambling, lotteries, sweepstakes and contests and how to advertise them.

Intellectual property guidelines

Intellectual property

Find requirements related to the use of trademark, logo and copyrighted content in your advertisements.

Pharmacy and prescription-only medicine guidelines

Pharmacy and health care products and services

Get assistance with advertisements for surgery, medications, supplements and family planning.

Product and media format guidelines

Product Ads and media formats

Find guidance about Product Ads, as well as ad extensions and other formats.

Relevance and quality guidelines

Relevance and quality

Get help with improving ad quality, such as keyword relevancy, ad copy and landing page experiences.

Disallowed content guidelines

Restricted and disallowed content 

Learn about specific types of content, products and services that are regulated or banned.

Privacy guidelines

User safety and privacy

Learn about privacy protection, misleading ads and proper software and download experiences.

See the change log for information on updates that have been made to Bing Ads policies.