Bing Rich Captions - Getting Started
Welcome to Bing Rich Captions
With BingTM Rich Captions, you can drive traffic to your sites for free. When customers search and your product pages appear in the organic search results, your product information (price and availability) that you submit to us via a feed will appear below the blue links in the search results (provided that the URLs of the feed and of the search results for your products match). In the U.S., you can reach 108 million unique searchers on Bing.1
Ready to get started? To get your product information (price and availability) appear on the Bing search result pages, you need to:
- Determine your eligibility to participate in the Rich Captions Program:
- Your store must be domiciled in the United States. A good test is if your company or U.S. subsidiary has a U.S. Employer Identification Number (EIN).
- You must conduct transactions in U.S. Dollars (USD).
- You must conduct legal transactions.
- You must not sell illegal or restricted products.
- Submit a feed to us. Please download the Bing Merchant Integration Guide for instructions on how to create a Bing Merchant store and successfully submit a data feed.
Rich Captions requires a new file at least every 30 days. After a file is over 30 days old, the products information will no longer be displayed.
Data quality: the price and availability data that you submit in your feed must match the information on your web site. Bing may disable the Bing Merchant Center accounts of the merchants who submit feeds with inaccurate information for Rich Captions.
For support or questions related to your Bing Merchant account, data feed, or other issue, please fill out our Bing Rich Captions support form.
The following products are prohibited from Bing Rich Captions and should not be included in your feed:
You may not submit content that facilitates or promotes, whether directly or indirectly, the sale of body parts or human remains.
Drugs and paraphernalia
You may not submit content that facilitates the distribution, use, or cultivation of illegal substances, substances of questionable legality, or substances whose primary purpose seems to be recreational mind alteration. You may not submit content that facilitates the distribution of drug paraphernalia, which is defined as any legitimate equipment, product, or material that is modified for making, using, or concealing recreational drugs.
Non-certified online pharmacies
Online pharmacies (including pet pharmacies) that promote prescription drugs to customers must be accredited by the National Association Boards of Pharmacy (NABP) Verified Internet Pharmacy Practice Sites (VIPPS) program in order to submit Content.
You may not submit content that facilitates or promotes gambling of any kind, including without limitation, any online casinos, sports books, bingo, or poker.
You may not submit content that facilitates or promotes, whether directly or indirectly, the sale of illegal knives or other illegal weapons.
You may not submit identical offers from multiple storefronts that you own.
**Adult content must be properly labeled in the category section of your feed.
1. comScore Core Search, March 2013. Bing includes Microsoft Core Search sites in the U.S.