If you're considering expanding your advertising to other countries, or if you selected “Worldwide” as your target, this post will provide you with some insights on the intricacies and complexities of global commerce that can help you identify opportunities and avoid pitfalls.
Successfully leveraging the expanded targeting options offered by Bing requires making deliberate choices about the best way to enter a new market. In this podcast, Sharon Hunter, Diego Arrioja, and I consider the most important aspects of going global in online advertising.
Sit back, listen, and enjoy!
Listen here: Going Global Podcast
In addition to the podcast, here are some helpful links and points to keep in mind:
- If you need to select your target market(s): Where is Bing Ads Available?
- Is your product or service legal for this country's marketplace? Check the Bing Ads Editorial Guidelines
- Is your product or service culturally appropriate for this marketplace?
- Do you have your landing pages, ads, and keywords set up in this country's dominant language(s)?
- Here’s a handy list of English-language markets and targeting (as of today's publish date) and which targeting will feature in which country:
- United States
- United Kingdom
- New Zealand
- How to Request an Exception to An Editorial Disapproval
- Tailor your special offers (like free shipping) to your markets and their holidays
- Localize currency
- Consider methods of payment popular in marketplace (like Boletos in Brazil)
- Localize phone numbers
NOTE: The information contained in this blog post is intended for agencies and advertisers that are self-managed or supported by Microsoft. If you are an agency or advertiser managed by Yahoo, the details therein may not be applicable, and you are encouraged to contact your Account Representative for more information.
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