New from Bing Ads: Image Extensions

Including an image in your ads with Image Extensions can help increase clicks and grab attention. This new ad extension from Bing Ads enables you to upload up to 6 images alongside your ad copy and any other extensions. Image extensions are available across all markets and images will serve on both PC and Tablet across the Bing network.

bing ads image extensions

Why Use Image Extensions?

Visuals can help set your ad apart.  Image extensions are a way to visually promote your product or service, help increase traffic, raise brand awareness and elicit better quality traffic by showing searchers up front what to expect when they click your ad.

In addition to a larger ad footprint that using image extensions provides, you can add other extensions to provide additional calls-to-action and increase the likelihood a searcher will click your ad and head over to your site.

Finally, with Image Extensions, you have the option to provide a unique URL for each image served, so you can customize where you point potential customers.

Getting Started

For detailed setup instructions on including images in your ads, see this Help page.  Ads can feature 1 image, or up to 6 images*, provided they satisfy the following requirements:

bing ads image extensions

Image extensions must follow image, audio and video editorial guidelines, located here, and guidelines for “mature” content found here.

*Currently, you can associate up to 6 images per ad group or campaign. 

But Wait, There’s More!

This is just the beginning; we’re working on bulk upload capabilities and Bing Ads Editor support for image extensions.  We’ll be continuing to experiment with multi-image layouts and combinations of display text and description, as illustrated in these sample mock ups:

bing ads image extensions

bing ads image extensions

bing ads image extensions

Connect with Us

We're always looking for feedback on how we can improve Bing Ads to help you do more and work less. We invite you to ping us on Twitter, suggest a feature on the Bing Ads Feature Suggestion Forum, or send us an email with your thoughts to: bingads-feedback@microsoft.com.

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