Jamie Chung - MSFT
Posted on 06/12/14

A popular request from you, our customers, has been to enable auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics.

I’m happy to announce that this feature is now live in Bing Ads.

We know the importance of accurate reporting in site visitor analytics, and we’ve worked hard with our engineers to provide a feature that does all the heavy lifting of this simple task in an error free and consistent way across all the ads that are served on your account. Say goodbye to manually tagging the destination URLs of your ads with UTM tags and let Bing Ads handle UTM auto-tagging for you. We are launching our auto-tagging feature in the web user interface (UI) and API at the account level.

How enabling auto-tagging can make you more efficient in Bing Ads:

  • Reduces the time it takes to manually tag destination URLs
  • Eliminating the potential for errors that can happen as a result of manual tagging

We hope this feature will help you to be more successful on Bing Ads, making it easier to reach the audiences you want.

How to enable auto-tagging in Bing Ads web interface

Auto-tagging is an account-level feature and once you’ve opted in, we have two flavors to ensure backward compatibility with your existing UTM tags.

 

Replace all existing tags: Use this option if you want Bing Ads to substitute the supported UTM tags across all ads served on your account. This will overwrite the values of any tags that you have manually placed in your ad destination URL and append the missing tags if there are any.

For instance, if your URL has been tagged with one UTM tag, Bing Ads will append the remaining supported UTM tags automatically for you at delivery time of your ad. Here is an example of us replacing existing tags and appending the remaining tags:

Keep my existing tags and add any that are missing: Use this option if you already have existing UTM tags manually tagged with your ad destination URLs. You are currently reporting on these tags but you would like Bing Ads to automatically append any UTM tags that you are not reporting on. This option will give advertisers both backward compatibility with their existing reporting and also provide additional level of detail using our supported UTM tags.

How to enable Auto-tagging in Bing Ads API

This option is available inside the Account data object. We have added another key to the ForwardCompatabilityMap property of the Campaign data object named: AutoTag. Set the value to 1 to have Bing Ads automatically append UTM tags and preserve your existing tag (Keep my existing tags and add any that are missing). Set the value to 2 to have Bing Ads automatically append the supported UTM tags and replace any of the existing supported tags (Replace all existing tags).

If I enable auto-tagging, will Bing Ads update all my existing destination URLs? It is important to know that Bing Ads only modifies the destination URLs at delivery time.

What UTM tags are supported? The table below describes supported UTM tags and substitution values. If your ad or keyword destination URL contains other UTM tags, they will not be affected.

For example, if the campaign's name is Winter and the search term is gloves, the appended tags and substituted values will be:

utm_source=bing&utm_medium=cpc&utm_term=gloves&utm_campaign=Winter

How do I enable auto-tagging if my ads are managed by Yahoo!? Reach out to your Yahoo account managers and teams and they will enable this feature for you.

Comments? Questions? Leave them below, or ping me on Twitter or contribute your ideas to our Bing Ads Feature Suggestion Forum.

Jamie Chung

Program Manager, Bing Ads Platform

Tags: campaign analytics, Featured, Featured Post, featured posts, Features and Releases, reporting
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