Capturing mom's heart with technology this Mother’s Day
Moms are becoming more wired and tech savvy right along with the rest of the family — that means a boost in popularity for tech-related Mother’s Day gifts. One survey found that 64 percent of women said they would prefer a digital camera over half-carat diamond stud earrings.2 In fact, electronics are now the third-most popular Mother’s Day gift, and on par with flowers for spend. Top tech gifts purchased were tablets (46 percent), smartphones (27 percent), computers (20 percent), cameras (13 percent) and e-readers (11 percent).3
Of all the events throughout the year, Mother’s Day ranks in the top three for highest retail sales — only the winter holidays and back to school earn more. And Mother’s Day sales continue upward. In 2013 they hit nearly $20.7 billion, an increase of 11.3 percent over 2012.1
For more Mother’s Day shopping insights, view our presentation to the right or download our complete PDF.
1. Source: NRF, Consumers Intentions and Actions Survey, 2013.
2. Consumer Electronics Association survey, 2012.
3. comScore Plan Metrix, US, April 2013, custom measure created using comScore indices and duplication. April 2013 data was used to reflect the month prior to Mother’s Day.