New Optimization Feature in Bing Ads: Competitive Bid Opportunity is Now Available

Bing Ads launched the New Opportunities Tab to advertisers in the US in August, 2014. At that time, we offered bid-related opportunities to help optimize your ads for the best possible position. Today, we’re adding another aspect of ad...
Wei Wang - MSFTWei Wang - MSFT Posted on 02/18/15

Auction Insights is Now Available in All Bing Ads Markets

Back in Nov. 2014, we announced Auction Insights release on Bing Ads web user interface with the caveat that it was a US only release. Today, we are pleased to announce that Auction Insights has been rolled out to all Bing Ads markets! Auction...
Lei Wu - MSFTLei Wu - MSFT Posted on 02/09/15

Upgraded Quality Score is Coming Soon to Bing Ads

We have listened to your feedback on improving quality score to help you make optimization decisions in a more efficient way. Today, we are excited to announce an upgraded quality score is coming! We expect this update will reach advertisers in...
Tina Guo - MSFTTina Guo - MSFT Posted on 02/05/15

Customer Focus at the Core of Bing Ads 2015 Momentum

As the search advertising industry continues to evolve, the need to stay focused on delivering results at a quality, rapid pace has never been more evident. This is true whether you are an advertiser, ad agency, technology provider or...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 02/03/15

Priorities for 2015: Simplify the Bing Ads Sign In Page

Here at Bing Ads we’ve been taking a close look at our sign in experience, and we’ve come up with some improvements that we want you to check out! What’s changing For quite some time, we’ve had two different sign in pages for Bing Ads: One where...
Elizabeth Johnson - MSFTElizabeth Johnson - MSFT Posted on 02/03/15

Priorities for 2015: Reporting Remodel Coming to Bing Ads

Reporting in Bing Ads is getting remodeled. We’re aiming to help you easily get your performance data from the campaign UI, making it quickly visible and intuitive in a way that renders decision-making a breeze. This is a big investment we’ll be...
Sara Johnson - MSFTSara Johnson - MSFT Posted on 01/29/15

Bing Ads Engineers Share Priorities and Prospects in 2015

As we mentioned in the Winter Release Summary, this week and next we'll be sharing some information on what’s coming from Bing Ads in 2015. From new perspectives on the competitive landscape, to fresh perspectives on product priorities, here is a...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 01/28/15

Now Available in Bing Ads: Campaign Performance Data in Under an Hour

You’ve been asking for faster performance data and we heard you. You will now see your clicks and impressions in less than an hour of them occurring, down from 4 hours in the past. Armed with this faster turnaround, you will be able to stay on...
Robbie Devine - MSFTRobbie Devine - MSFT Posted on 01/27/15

New in Bing Ads: Quickly Undo Changes in the Change History Tab

Have you ever made changes that negatively impacted your campaigns and wished you could quickly undo them? Well, we have good news for you. Today, we are excited to announce the new undo feature that allows you to revert unwanted changes back to...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 01/23/15

UET Update: Changes to Goal and Tag Creation for Agencies

Universal Event Tracking (UET) celebrates its three month anniversary this week, and we appreciate the feedback we’ve been hearing from you, our customers, on how to make it easier to use and apply. In response to concerns voiced by our Agency...
Fady Khoury - MSFTFady Khoury - MSFT Posted on 01/22/15
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