New in Bing Ads Intelligence: Use the Auction Insights Report to Gain a Competitive Edge

The fate of your ad – its rank, CPC, CTR - is decided in the auction, where it competes with many other ads. Do you want to know who’s competing with you and how their ad performed relative to yours, especially on your most important keywords? If...
Jessica Cui - MSFTJessica Cui - MSFT Posted on 08/21/14

New Feature: Top Movers Helps Identify and Diagnose Performance Variations with Ease

What factors are driving a fluctuation in clicks or spend? What campaigns or ad groups are seeing the biggest change and why? What can I alter in my campaign that will make it more successful? Do you find yourself pondering these questions and...
Jing LiJing Li Posted on 08/13/14

New Opportunities Page Makes Optimizing Simple and Speedy (US only)

Have you ever wondered, “How can I improve my campaign performance?” The answer is now just a click away in the new Opportunities page! Get automatic optimization opportunities, preview their estimated impact on your clicks and impressions, and...
Rachel Li - MSFTRachel Li - MSFT Posted on 08/11/14

Bing Ads Gets a New Look and New Features for Improved Efficiency

As announced on the Bing Ads blog last week, the Bing Ads team is excited to unveil the latest overhaul of the Bing Ads web interface. The changes, which reflect the feedback of our customers, go far beyond just a new look. Not only has the site...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 08/03/14

Bing Ads is Getting a New Look and More

As I shared in my July 10 blog post, this is a great summer at Bing Ads. We’ve been listening carefully to our customers, and this video highlights our latest round of new and upcoming features in response to what we’ve heard. A few key updates...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 07/29/14

How Your Feedback is Shaping Bing Ads – July 2014 Edition

A key focus area for the engineering team is ensuring that we are consistently improving on features that reflect the most important areas of feedback from our customers. For this reason, we obsessively review our User Voice feature suggestion...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 07/24/14

Now Available: Online Insertion Orders Make Billing Easier Than Ever in Bing Ads

Simplifying the insertion order process has been a top customer request, and we are pleased to announce that you can now create and manage your insertion orders online, through Bing Ads or Bing Ads API. If you currently use or intend to use...
Sachin Tayade - MSFTSachin Tayade - MSFT Posted on 07/21/14

New and Improved: Targeting Updates Now Available in Bing Ads

A number of you have asked for enhancements to the targeting capabilities in Bing Ads. We are very excited to announce that we’ve made several improvements in this area. 1. New/improved map control We have improved the map control so you can...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 07/18/14

New in Bing Ads: Inline Bid Suggestions and Keyword Delivery Status Insight

You can now view estimated bid suggestions and how to adjust those bids to meet your performance goals seamlessly in your keywords grid. This update is the result of an extensive investment in the platform architecture to enable high-quality,...
Tracy Chen - MSFTTracy Chen - MSFT Posted on 07/15/14

Bing Ads Continues to Heat Up with Increased Clicks, New Features and More

Here at Bing Ads, we focus on one thing: delivering more value for you, our advertising customers, and doing so on a global scale. As we enter our new fiscal year, our progress and releases over the last year reflect that focus with even more...
David Pann - MSFTDavid Pann - MSFT Posted on 07/09/14
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