Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center. If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 10/28/14

Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top...
Sachin Tayade - MSFTSachin Tayade - MSFT Posted on 10/27/14

Bringing Advertisers More Value through Investments in Bing Ads

As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to provide our...
David Pann - MSFTDavid Pann - MSFT Posted on 10/16/14

Bing Ads is Listening to You

Here at Bing Ads, we care about our customers. In the last year alone, we’ve held seven product advisory meetings in five cities globally with our engineering teams hearing customer feedback first-hand. We love and appreciate the thousands of...
David Ku - MSFTDavid Ku - MSFT Posted on 10/07/14

Create Richer Ad Experiences with Enhanced Sitelinks (US Launch)

As marketers, you know how important it is to capture the attention of potential customers searching for your product or service online. Today we are pleased to provide another powerful new way to do just that – with the launch of Enhanced...
Eliot Li - MSFTEliot Li - MSFT Posted on 09/29/14

New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 09/18/14

Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success (US Only)

The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...
Chan Liu - MSFTChan Liu - MSFT Posted on 09/17/14

Tablet Related Device Targeting Changes in Bing Ads Begin Today

As mentioned in our June blog post, we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 09/15/14

Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...
Piyush Naik - MSFTPiyush Naik - MSFT Posted on 09/14/14

Improved Usability and Performance with the Newly Updated Change History Page in Bing Ads

Today, we are thrilled to announce significant usability and performance enhancements to the Change History page! What is Change History? The Bing Ads Change History tab, located conveniently in your Campaigns page, gives you an instant visual...
Kalyan Nanduru - MSFTKalyan Nanduru - MSFT Posted on 09/12/14
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