New in Bing Ads: Dynamic Sitelinks Can Help Improve Relevance and Click-Through Rates for SMB Advertisers

When customers are actively searching for products or services that interest them, the more relevant and specific the information they find is, the more likely they are to go from inquiry to conversion. With that in mind, the Bing Ads teams have...
Matt Bisson - MSFTMatt Bisson - MSFT Posted on 09/18/14

Exclusive to Bing Ads: New Campaign Planner Feature Helps Set You Up for PPC Success

The key to smart marketing is understanding the industry benchmark and knowing your competitive landscape. That’s why we’re pleased to announce the availability of Campaign Planner, a unique new feature from Bing Ads that gives you both the...
Chan Liu - MSFTChan Liu - MSFT Posted on 09/17/14

Tablet Related Device Targeting Changes in Bing Ads Begin Today

As mentioned in our June blog post, we are implementing a two-phased plan to simplify device targeting in Bing Ads. Since rolling out compatibility with Enhanced Campaigns, advertisers have told us that having both the enhanced campaigns model of...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 09/15/14

Significant Improvements to Location Targeting and Ad Scheduling in Bing Ads

As an advertiser, it's important that your ads are shown to the right audience, in the right place, at the right time. Given that targeting controls help you do exactly that, it’s not surprising that targeting improvements are top-of-mind for most...
Piyush Naik - MSFTPiyush Naik - MSFT Posted on 09/14/14

Improved Usability and Performance with the Newly Updated Change History Page in Bing Ads

Today, we are thrilled to announce significant usability and performance enhancements to the Change History page! What is Change History? The Bing Ads Change History tab, located conveniently in your Campaigns page, gives you an instant visual...
Kalyan Nanduru - MSFTKalyan Nanduru - MSFT Posted on 09/12/14

Bing Ads Summer Release Highlights: Improvements in Performance, Speed and Efficiency

This summer has been a great one at Bing Ads. Our global teams have been working hard to deliver improved performance, increased efficiency and better value – all of the things you have asked for. Our goal is to ensure a seamless experience in...
Stephen Sirich - MSFTStephen Sirich - MSFT Posted on 09/11/14

Now Available in Bing Ads: Preview and Diagnose Mobile Ads and Product Ads

Have you wondered whether your ad or ads will appear on a mobile device? Have you ever wondered why your product ads aren’t showing up? We’ve added new functionality in the Ad Preview and Diagnostics tool to find out. To use the Ad Preview and...
Lei Wu - MSFTLei Wu - MSFT Posted on 09/04/14

New in Bing Ads: View and Bulk Edit Up to 1 Million Keywords in the Web Interface

We frequently hear from our advertisers, especially those who manage accounts with lots of keywords that you would like the ability to do more in the web interface (UI). For example, you might often come to the web interface to check on account...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 09/03/14

New in Bing Ads Intelligence: Use the Auction Insights Report to Gain a Competitive Edge

The fate of your ad – its rank, CPC, CTR - is decided in the auction, where it competes with many other ads. Do you want to know who’s competing with you and how their ad performed relative to yours, especially on your most important keywords? If...
Jessica Cui - MSFTJessica Cui - MSFT Posted on 08/21/14

New Feature: Top Movers Helps Identify and Diagnose Performance Variations with Ease

What factors are driving a fluctuation in clicks or spend? What campaigns or ad groups are seeing the biggest change and why? What can I alter in my campaign that will make it more successful? Do you find yourself pondering these questions and...
Jing LiJing Li Posted on 08/13/14
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