How Your Feedback is Shaping Bing Ads – December 2014 Edition

As you’re likely aware, the Bing Ads engineering team regularly reviews submissions from our Bing Ads Feature Suggestion Forum (aka User Forum) to keep current on the top areas that you, our customer, would like us to invest in to make your...
Dare Obasanjo - MSFTDare Obasanjo - MSFT Posted on 12/04/14

New Version of Bing Ads Campaign Planner Released in Time for the Holidays

This post was co-authored with Gabriel Kwakyi and Juliana Mazo Bing Ads has just released a more robust version of the new Campaign Planner tool, just in time for the holiday season! This tool combines three core capabilities within one easy to...
Chan Liu - MSFTChan Liu - MSFT Posted on 12/03/14

Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/21/14

VIDEO: Use the Bing Ads Auction Insights Report to Gain a Competitive Edge (US Only)

We announced earlier this week that we had recently added Auction Insights to the Bing Ads Web UI, but in that announcement, we didn’t go into too much detail about how exactly to use it, and in what scenarios you would find it helpful -- that’s...
Rachel Li - MSFTRachel Li - MSFT Posted on 11/14/14

New Bulk Edit Functionality for Keywords, Campaigns, Ad Groups, and Ads

We often hear from our advertisers that the ability to make large scale changes to your campaigns within the web interface (UI) is extremely important. Thus, we are continuously working to add bulk editing capabilities, as first announced in early...
Nikhil Arun - MSFTNikhil Arun - MSFT Posted on 11/13/14

Auction Insights Now Available in the Bing Ads Web User Interface (US Only)

Today, we are pleased to announce that Auction Insights, which released earlier this year in Bing Ads Intelligence, is now available in the Bing Ads web interface (UI). US Advertisers will find this feature on their Campaigns page, with global...
Rachel Li - MSFTRachel Li - MSFT Posted on 11/10/14

Changes to Targeting Mobile Devices Coming to Bing Ads in March 2015

Last month, we rolled out tablet-related device targeting changes. This consolidated PC and tablet targeting across campaigns, while advertisers maintain the flexibility of having bid modifiers for tablet. Phase 1 of our unified device targeting...
Gyan Trivedi - MSFTGyan Trivedi - MSFT Posted on 11/06/14

Bing Ads October Release Summary: Investments in Scale, Simplicity, and Tracking

Welcome to the final stretch of 2014! In case you missed it, here is a summary of features we raced the Holiday shopping rush to release for you in October, and what’s left on the horizon before the New Year. Enhanced Sitelinks US | Available...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/05/14

Data Quality Update for Bing Ads Customers

While the Bing Ads team was busy releasing the many customer-requested features over the past few months, our metrics and your feedback are indicating a surge in data-related incidents, including interruptions to data served in the campaign...
Erez Barak - MSFTErez Barak - MSFT Posted on 11/04/14

How to Use Universal Event Tracking Tags with Tag Management Solutions

As recently announced, Universal Event Tracking is a powerful new way to track your sites’ activities in Bing Ads. For those of you familiar with the tagging, this article details specific steps for implementing Universal Event Tracking Tag with...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 11/03/14
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