Comic Relief: 10 Minutes to More Exposure

When I first set up my campaign, I bid only on “Exact Match” for my keywords, as I assumed anyone searching for these exact keywords would be the most likely to purchase my product. While this approach proved satisfying for a while, and provided...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/21/14

Auction Insights Now Available in the Bing Ads Web User Interface (US Only)

Today, we are pleased to announce that Auction Insights, which released earlier this year in Bing Ads Intelligence, is now available in the Bing Ads web interface (UI). US Advertisers will find this feature on their Campaigns page, with global...
Rachel Li - MSFTRachel Li - MSFT Posted on 11/10/14

Changes to Targeting Mobile Devices Coming to Bing Ads in March 2015

Last month, we rolled out tablet-related device targeting changes. This consolidated PC and tablet targeting across campaigns, while advertisers maintain the flexibility of having bid modifiers for tablet. Phase 1 of our unified device targeting...
Gyan Trivedi - MSFTGyan Trivedi - MSFT Posted on 11/06/14

Bing Ads October Release Summary: Investments in Scale, Simplicity, and Tracking

Welcome to the final stretch of 2014! In case you missed it, here is a summary of features we raced the Holiday shopping rush to release for you in October, and what’s left on the horizon before the New Year. Enhanced Sitelinks US | Available...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 11/05/14

Data Quality Update for Bing Ads Customers

While the Bing Ads team was busy releasing the many customer-requested features over the past few months, our metrics and your feedback are indicating a surge in data-related incidents, including interruptions to data served in the campaign...
Erez Barak - MSFTErez Barak - MSFT Posted on 11/04/14

How to Use Universal Event Tracking Tags with Tag Management Solutions

As recently announced, Universal Event Tracking is a powerful new way to track your sites’ activities in Bing Ads. For those of you familiar with the tagging, this article details specific steps for implementing Universal Event Tracking Tag with...
Prince Bajracharya - MSFTPrince Bajracharya - MSFT Posted on 11/03/14

Updates to Navigation, Negative Keyword Lists and Import Improvements in Bing Ads Editor v10.6

We are excited to announce the availability of Bing Ads Editor v10.6. You can download it from the Bing Ads Editor download center. If you are existing Bing Ads Editor user, you can expect to see the upgrade prompt in the next few days. We’ve...
Devang Gandhi - MSFTDevang Gandhi - MSFT Posted on 10/28/14

Accounts Summary Makes It Easy to Manage Multiple Accounts in Bing Ads

We are excited to announce the availability of Accounts Summary, a central location for managing multiple accounts. The new Accounts Summary tab in the Bing Ads Web UI makes it faster and easier to switch between accounts and to review top...
Sachin Tayade - MSFTSachin Tayade - MSFT Posted on 10/27/14

Bringing Advertisers More Value through Investments in Bing Ads

As a baseball fan, one of my favorite quotes is, “You owe it to be the best you can be.” This is true not only for the game or in life, but also in business – and everyone here at Bing Ads knows that it’s our responsibility to provide our...
David Pann - MSFTDavid Pann - MSFT Posted on 10/16/14

Bing Ads is Listening to You

Here at Bing Ads, we care about our customers. In the last year alone, we’ve held seven product advisory meetings in five cities globally with our engineering teams hearing customer feedback first-hand. We love and appreciate the thousands of...
David Ku - MSFTDavid Ku - MSFT Posted on 10/07/14
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