Getting started

Get started with Bing Ads today. New customers can sign up for free coaching to take advantage of personalized assistance with your campaigns. Whether you’re new to search engine marketing or already a pro and just importing your campaigns from AdWords, we’ve got the information you need to get you campaigns up and running in no time.

Import from AdWords

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  1. Everyone loves a shortcut.
    No need to recreate what you’ve already done. Import your existing campaigns now.
     
  2. We'll show you around.
    Take a quick video tour to get familiar with Bing Ads.
     
  3. Make a few adjustments.
    Different search engines, different searchers. Make sure your imported campaigns are optimized for Bing Ads.

New to search marketing

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  1. What is pay-per-click
    (PPC) advertising?

    Learn how pay-per-click advertising works when customers click your ad.
     
  2. Customers? Yes, please.
    Now, get those ads in front of customers. Set your keywords
    and bids
    .
     
  3. Choose your budget.
    What do you want to accomplish with your money? You can spend a little or a lot. It’s your decision and Bing Ads lets you set a budget and helps you stick to it.

Bing Ads quick tour

Want to see a bit more of Bing Ads? Here's a quick tour to get what you'll see as you get started.

Why search engine marketing?

The best way to get your web site in the top search engine results.