Local Advertising

Go local: Reach people near your business

By targeting your ads locally, you can reach new customers in your area who are searching for a business like yours. Engage with local customers to increase loyalty and drive repeat business. Bing Ads offers search features to help you connect with those customers. Learn more below about including an address and phone number in your ad and targeting customers within a specific distance (miles or kilometers). 

Location Extensions

With Location Extensions for ads, you can display your business address and phone number in your text ad. Displaying local information in your ad can help drive leads and bring more customers to your door. Address details and phone numbers remain the primary pieces of information that consumers seek when they perform a local search.¹ A recent Microsoft Advertising study of 850 advertisers in the United States found that campaigns using Location Extensions had click-through rates 8 to 16 percent higher than campaigns without Location Extensions.²

It’s easy to enable Location Extensions in Bing Ads. With a few quick steps, you can enter your business address and phone number, and edit your campaign settings to display your location information.

See the step-by-step walkthrough for details.

Radius Targeting

With Radius Targeting, you can connect with customers who are within 5 to 100 miles of your business. Select the radius that helps your campaign perform best. It may be 10, 20, or 30 miles, depending on your business. By knowing how far your customers will travel and carefully specifying your ad radius, you can see improved campaign performance to reach your advertising goals. One retailer reports that the click-through rates of the company’s Radius Targeting campaigns are five times higher than non-targeted campaigns.



Start reaching out to searchers near you. Specify one business address or easily import multiple addresses to target, and then activate Radius Targeting for your campaigns. It’s that simple.

Get step-by-step instructions on enabling Radius Targeting in Bing Ads Help or on our Community blog.

1. Search Engine Watch, April 2012.
2. Internal Bing Ads data, SMB and premium advertisers, November 2011 through January 2012.