Microsoft mobile advertising through the Yahoo! Bing Network can help small and medium-sized businesses increase their visibility and market their products and services to consumers looking for information “just in time”—at their moment of action.
Mobile devices give people what they want when they need it. Mobile users are more likely than PC search users to act quickly—within a minute, a day, or a week—on the information they get from their results.2
Take advantage of features like Location Extensions to make it easy to call your business and get your address through mobile ads on iPhone, Android, BlackBerry, and Windows Phone. You can also use geographical targeting to reach customers in specific countries/regions, states/provinces, metro areas, or cities.
1. Reaching and Engaging the Multi-screen Consumer, Microsoft and Wunderman, 2010.
2. Bing for Mobile query analysis, 2012.