Get the Latest Optimization Strategy and Excel Advice in our next Ask an Expert

The wife of our next ‘Ask an Expert’ host recently tweeted ‘I married someone who loves to watch #Excel videos on a Friday night for fun’. We do sympathize. This obsessive interest in Excel spells well however for those that want to know about...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 07/01/14

PPC Back to Basics – How the Search Term Report will Help Your Campaign Performance Today

In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 03/18/14

PPC Back to Basics – How to Use Reporting in Bing Ads

As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 02/20/14

PPC Back to Basics – Billing in Bing Ads

In our last PPC Back to Basics blog post, we provided an overview on how to budget your Bing Ads campaign. If you’re looking to brush up on your PPC skills then you’ve come to the right place! In this post, we’ll concentrate on the Billing...
Ricky Poole - MSFTRicky Poole - MSFT Posted on 07/31/13

PPC Back to Basics - Match Type Essentials for the Beginner

Your keyword’s match type will affect the number of eyes who see your online ad and click on it. Therefore, being deliberate about match type is a simple investment you can make in your campaign’s performance. Here are the three main match types...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 05/30/13

PPC Back to Basics - How My First Search Ad Copy Went from Useless to Useful

I worked in display advertising before PPC, and admit that I never created an actual online search ad until recently. I had the opportunity to generate a search ad for a local real estate acquaintance and optimize its performance. Tangible...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 05/29/13

PPC Back to Basics: Editing Ad Groups

As explained in this blog post, we started a blog series to ensure our readers are able to find information about pay-per-click advertising ‘basics.’ This particular article will focus on creating and editing ad groups in your Bing Ads Web UI and...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 04/08/13

PPC Back to Basics – How to Find the Right Keywords for your Business

If you’re just starting out managing a search campaign or if you’re new to our platform you may wonder where to get started. How do you move on from signing in to having a beautiful search advertising campaign at your fingertips which drives...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 04/07/13

PPC Back to Basics Part 4 - Create Your Campaign #ppc

You’re a small business ready to advertise on the Yahoo! Bing Network. You’ve read Simone Schuurer's PPC Back to Basics Part 1 - Why You Should Care about PPC , Part 2: The difference between SEO & PPC and even Part 3: Getting Your Account...
Aurea Astro - MSFTAurea Astro - MSFT Posted on 12/04/12

PPC Back-To-Basics Part 3: Getting Your Account Structure Right in 3 Simple Steps

Do you hear you should be paying attention to pay per click (PPC) advertising but worried it is complicated or time consuming to get started? No need to worry! In a bi-weekly series I’ll explain how it’s done so that at the end of it you and your...
Simone Schuurer - MSFTSimone Schuurer - MSFT Posted on 10/23/12
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