Screenshot for Product AdsProduct Ads allow you to showcase your products in an engaging ad format by including images, promotional text, pricing and your company name. Serving Product Ads on the Yahoo Bing Network lets you reach 31 million retail searchers that don't use Google in the U.S.1


Are Product Ads right for you?

Let's see:

  • Are you a retailer with e-commerce and secure check-out on your website?
  • Do you sell multiple products?
  • Can you verify your domain ownership?
  • Have a U.S. billing address in Bing Ads?
  • Can you set aside the time needed to set up Product Ads?

(Please review our additional requirements at the end of the page.*)


If you answered yes to all the questions above then Product Ads is right for you! Keep reading to find all the details you need to know to get started.


Your needs, Bing Ads solutions

We understand your goals as an advertiser. Check out how we can help solve a wide variety of business needs, read our  Product Ads overview and see how other customers have taken advantage of this ad format.


  A Product Ad takes up more space on the search results page than a traditional text ad. Product Ads can also show simultaneously with your text ads, giving you even more
real estate.
Product Ads can save you time. Product Ads pull information from your product feed to generate your ad — like image, price and brand name.    
    If you are already running Google Product Listing Ads, it’s easy to import those campaigns into your Bing Ads account. Once set up, Product Ads are easy to manage and maintain.


Get to know Product Ads videoGet started with Product Ads

If you’re new to Product Ads, watch our introduction video to get started. When you’re ready to create your Product Ads, follow our step-by-step eBook, which shows you how to:


  1. Claim your domain and create a Bing Merchant Center store.
  2. Set up your catalog.
  3. Create Product Ads campaigns.


Even more Product Ads resources

If you need help or more information while creating Product Ads, we offer a range of resources to
help you.