Screenshot for Product AdsProduct Ads get your retail ads noticed. And Bing Shopping Campaigns are a new, optimal way to manage them. Showcase your products in an impactful format with images, promotional text, pricing and your company name.


Why use Product Ads?

  • Ninety percent of consumers research, compare and purchase online.1
  • Search engines are customers’ top resource when in-store shopping.2
  • Reach 40 million retail searchers not on Google in the U.S.3


Bing Shopping Campaigns help manage Product Ads

Product Ads help advertisers reach customers, save time and boost efficiency. In turn, Bing Shopping Campaigns helps you get the most out of your Product Ads.


Better control. The new hierarchy view provides more control over what products you’re showing and how much you’re paying.


Easily manage ads. View your inventory by attributes like brand, product type or custom labels to set appropriate bids.


Share of Voice reporting. View insights on impressions, clicks, average click-through rate and average cost per click, relative to your product targets.


Item level reporting. Get deep performance insight into campaigns, even down to the Item ID level.


Save time. Easily import from existing Google Shopping Campaigns with the same structure and capabilities in Bing Ads.

Are Product Ads right for you?

You qualify for Product Ads if you:

  • Sell multiple retail products online with at least one Item ID and secure online checkout option.
  • Have verifiable website ownership.
  • Have a U.S. billing address in your Bing Ads account. (Or, contact support for a manual review if you have a clear U.S. presence.)
  • Are not an advertiser of adult content.


Get started with Bing Shopping Campaigns

Get your ads noticed more by using Product Ads. To begin, get started with Bing Shopping Campaigns.


1. U.S. Retail Ecommerce: 2014 Trends and Forecast, eMarketer, April 2014.

2. Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study], Search Engine Land, May 15, 2013.

3. comScore qSearch (custom), U.S., December 2014. Industry category based on comScore classifications.