Whether it’s cookies with milk or cake and ice cream, some things are simply better together. The same rings true for combining search advertising’s finest with the best of native advertising.
When used together, they can help marketers reach customers across multiple touch points of the user journey, and get high-quality clicks and conversions at scale. While native ads is a well-recognized ad format, we call them Microsoft Audience Ads. After all, it’s more about reaching the right audience and less about the ad type, right?