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Unlocking the power of search for CMOs - my Cannes Conversation

There are two fundamental changes to the role of the CMO in the time of digital transformation – ownership of the entire customer experience journey and, the need to harness data insight invaluable to the wider business. CMOs are stepping up to lead through a time of transformation in redefining customer experience and search intelligence is empowering them in their quest.

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Pursuing purpose with authenticity – a Cannes conversation

In Cannes this year, I am asking the question, how does a brand remain authentic in its pursuit of purpose? And how do you know where you have the right to play? People want brands to define and contribute towards a higher mission – one that sees the company innovate or use its force for good in a committed, authentic way. What are the key elements for success?

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Join Microsoft at Cannes Lions Festival of Creativity 2017

The 64th edition of the Cannes Lions Festival of Creativity is a week away. We’ve got a host of speakers to cover topics ranging from the role of search in intelligent innovation that assists CMOs with digital transformation to authenticity in causal marketing to women in STEM. Whether you plan to be there in person or listen in, the Bing Ads team is making it possible for you to follow the action.

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