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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.

Highlight upcoming sales and events using countdown ad customizers

  22 September 2017

If you have an upcoming event for your business, take advantage of this eye-catching countdown which automatically updates your ad as the event draws nearer.

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Improve your ad extension management with account level association for extensions

  21 September 2017

Learn how the new account level association for extensions can help save you time, help provide consistency across advertising platforms, and help improve CTR of your ads.

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Content network sunset: Cleaning up data to ensure you have the most relevant entities

  20 September 2017

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts