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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers in Australia and beyond by exploring below.

Bing Ads Editor: Review Extensions support and other updates

  18 April 2017

We’re excited to announce support for Review Extensions, improvements in audience association creation for your Remarketing in Paid Search campaigns, and better keyword import in our latest Bing Ads Editor release: v11.10.

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New suggestions for location based bid adjustments

  17 April 2017

Announcing the release of a new location bid adjustment suggestion within our Bing Ads online opportunity tab.

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Search advertising demystified

  13 April 2017

What is SEM? How do I optimise my website to be search engine friendly? What do I need to promote myself to consumers searching online? Most small businesses will ponder over these questions when beginning their search advertising journey. This article answers those questions and serves as a guide to provide you with a deeper understanding of search advertising.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts