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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.

Enhancements to targeting settings and Dimensions tab

  18 June 2018

Settings page has been improved to show ad performance reporting inline with your targeting settings, for location, device, and ad schedule. As well as the ability to make bid adjustment changes to your targeting settings in bulk. Dimensions tab has added new reporting filter options as well as the ability to customize your columns.

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Upcoming changes to the Bing weapon policy

  04 June 2018

Beginning July 1, 2018, Bing will no longer allow ads for recreational guns such as bb guns, paintball guns, or air rifles. Also, we will no longer allow ads for accessories or devices that can be attached to weapons, used to create ammunition, or aid in the reloading process.  

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Take a crash course in AI for marketing

  30 May 2018

How much do you know about using Artificial Intelligence (AI) software to improve your marketing? Knowledge is power, and Bing Ads wants to help you capture a larger audience and market your business or services successfully. Take a look at the three resources below: Together they can help you understand and use marketing AI to reach more customers and build stronger relationships.

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We’ve had a great experience with campaigns that we’ve run on Bing Ads. Recently our campaigns saw a 6.3% conversion rate on Bing Ads, outperforming Google AdWords.

— Alexandra Comnenos, Marketing Coordinator, Seattle Chocolate