Skip to content

The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.

Relevance and Quality Policy Update

  03 August 2017

The relevance and quality policy is being updated to include a new system quality policy.

Read more

See how your feedback has reshaped Bing Ads in the first half of 2017

  27 July 2017

An overview of updates and improvements to the Bing Ads product experience based on feedback from advertisers like you.

Read more

See how you stack up with inline competitive metrics

  26 June 2017

You can now view competitive metrics inline for all of your search campaigns, right from the campaign grid.

Read more

The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts