Use Bing Ads to connect with millions of potential customers searching for your business
Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.
The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.1
share of the Australia market
monthly searches on the Bing Network in Australia
share of the U.S. search market
share of the U.K. search market
Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
Floral retailer uses Bing Shopping Campaigns and Sitelink Extensions to grow orders 603%.
08 December 2017
Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.
20 November 2017
All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.
09 November 2017
Check out the updates to your Opportunities Tab, including optimized rankings, new visuals, and additional extension and bid adjustment recommendations.
The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.
— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts