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The Bing Network audience

The Bing Network is a part of your customers' lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more below about how Bing Network audiences in Australia and beyond are searching from their desktop computers.

Evolving your strategy from keywords to audiences

  24 September 2018

The industry is buzzing. Why? Because there’s been a seismic shift in paid search marketing from keywords to audiences. It’s true. While keywords are still important, it turns out that audiences are even more critical when it comes to fine tuning your marketing strategy.

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Competition tab, performance insights and location recommendations: 3 new AI powered features

  17 September 2018

Learn about three new Bing Ads capabilities that can help turbo charge your marketing campaigns.

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Save time with new Reporting enhancements

  04 September 2018

Learn about enhancements to inline download and the Overview tab rolling out globally.

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We’ve had a great experience with campaigns that we’ve run on Bing Ads. Recently our campaigns saw a 6.3% conversion rate on Bing Ads, outperforming Google Ads.

— Alexandra Comnenos, Marketing Coordinator, Seattle Chocolate