Bing Ads can help build your small business and drive your success.
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See how Bing Ads search ads can attract customers your Google Ads campaigns can't.
We provide the tools that help you manage your campaigns against your advertising goals. Whether that is working with a fixed budget or trying to hit a cost per acquisition or action, Bing Ads offers you the control to make that happen.
Sign up for Bing Ads for free and control your account at every step.
Pay just when customers click your ad. No click, no charge.
Start advertising with a budget that works best for your business.
Test keywords, bids, and timing to make the most of your ROI.
Set a regular budget or adjust your spending daily.
Control your costs
American Advisors Group's cost per lead (CPL) is 75% less with Microsoft Audience Ads than their usual search CPL.
Sign in to your Bing Ads account with your Microsoft account (or create one) to get started.
From within the Bing Ads interface, select the Import from Google Ads option.
Enter your Google Ads credentials and select the campaign you want to import.
See how Bing Ads can drive clicks, calls and customers to your business.
Try it now
Give us a few details about your business to create a Bing Ads account and get it up and running.
Get started with Bing Ads
Signing up is always free.