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Discover resources specific to agencies including pitch materials, industry one-sheets, Bing Ads infographics, training and accreditation.

Download the Agency Welcome Kit

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Sign up for Bing Ads, begin your training, get accredited and become a partner.

  • Bing Ads
    The Bing Network can boost online search traffic by broadening your customer audience while increasing diversity, growth and profits for you and your clients. Sign up as an Agency or a Direct Advertiser on the Bing Ads platform in a few easy steps.
    Sign up

  • Bing Ads Academy
    Learn about the Bing Ads platform, campaigns and features through online, bite-sized courses. 
    Start learning

  • Bing Ads Accreditation Program (BAAP)
    Increase your Bing Ads proficiency and optimise ad campaigns by becoming a Bing Ads Accredited Professional.
    Get accredited

  • Bing Partner Program
    Distinguish your agency in the search advertising marketplace and get recognised.
    Become a partner

    If you are already a partner, join the Bing Ads Partner Program community on LinkedIn to stay engaged. Check out our Engage with Bing Sweepstakes, starting 1 January 2019.


Inside this kit you'll find:

  1. Client-facing Partner pitch deck
  2. Agency Welcome Brochure
  3. Bing Ads infographic
  4. Client-facing brochure to help pitch Bing Ads
  5. Prospective client pitch email template

 Download the Agency Welcome Kit