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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers across North America by exploring below.

Power up remarketing with exclusions, new from Bing Ads

  February 21, 2017

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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Ad Quality Year in Review 2016

  February 7, 2017

We’ve got your back!! How Bing Ads fought against bad ads in 2016 Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of online advertising continues to grow at a rapid pace. On the flip side, this also attracts plenty of bad actors who misuse the ecosystem for deceptive purposes ranging from malware downloads, phishing attacks, tech scams, counterfeit goods, adult content, scareware popups and many more – by pushing bad ads in front of users. Attacks via ads are becoming more commonplace, and this is an area that needs continuous vigilance.

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Get the skinny on AdExchanger’s Industry Preview

  February 6, 2017

Microsoft Advertising’s Rik van der Kooi joined John Ebbert from AdExchanger onstage at their Industry Preview in NYC to chat about predictions for 2017 and insights on key trends in the advertising industry.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts