Use Bing Ads to connect with millions of potential customers searching for your business
Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.
If you're already using another product for search engine marketing, like Google AdWords, it's easy to pull that campaign into Bing Ads.
The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience across North America and how users are searching from their desktop computers below.1,2
monthly searches on the Bing Network in Canada1
share of the Canadian search market1
unique searchers on the Bing Network in the U.S.2
searchers not reached on Google in the U.S.2
Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
A Mustang parts retailer converts car enthusiasts into customers and races ahead of the competition.
September 20, 2017
As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.
September 15, 2017
We offer our huge congratulations to the winners and finalists of the 2017 Bing Agency Awards! Thank you to everyone who took part in event to make the night a memorable occasion. And the winners are...
September 01, 2017
New updates to the forms of accreditation that Bing Ads will accept for online pharmacies and prescription-only medications in the United States and Canada.
The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.
— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts