Skip to content

The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience across North America and how users are searching from their desktop computers below.


399 million

monthly searches on the Bing Network in Canada1


17 %

share of the Canadian search market1


142 million

unique searchers on the Bing Network in the U.S.2


68 million

searchers not reached on Google in the U.S.2

Content network sunset: Cleaning up data to ensure you have the most relevant entities

  September 20, 2017

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

Read more

Announcing the winners of the 2017 Bing Agency Awards

  September 15, 2017

We offer our huge congratulations to the winners and finalists of the 2017 Bing Agency Awards! Thank you to everyone who took part in event to make the night a memorable occasion. And the winners are...

Read more

Pharmaceutical accreditation requirement updates

  September 01, 2017

New updates to the forms of accreditation that Bing Ads will accept for online pharmacies and prescription-only medications in the United States and Canada.

Read more

The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts