Use Bing Ads to connect with millions of potential customers searching for your business
Reach people in the Bing Network everywhere or focus your paid search ads on cities, counties and areas with a certain distance from your business.
If you're already using another product for search engine marketing, like Google AdWords, it's easy to pull that campaign into Bing Ads.
The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience across North America and how users are searching from their desktop computers below.1,2
monthly searches on the Bing Network in Canada1
share of the Canadian search market1
unique searchers on the Bing Network in the U.S.2
searchers not reached on Google in the U.S. 2
Gain search engine advertising expertise and help grow your business by becoming a Bing Ads Accredited Professional.
Contact Bing Ads support 24 hours a day, seven days a week, plus get quick answers from FAQs, tutorials and community forums.
Get more customers. Boost sales. Reduce costs. Our product solutions can help you meet these goals.
Work faster, improve performance and manage your campaigns more efficiently with these helpful tools.
Find out the requirements for creating great Bing paid search ads, as well as what is and isn’t allowed in them.
A Mustang parts retailer converts car enthusiasts into customers and races ahead of the competition.
January 10, 2018
Do you want to improve how you measure your campaign impact? Are you interested in learning what your customers are doing after they click on your ad?
December 08, 2017
Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.
December 05, 2017
Are you interested in learning the latest travel industry trends, what loyalty really means and more specifically, how to best connect with those searching for the best fares and rates?
The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.
— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts