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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers across North America by exploring below.


451 million

monthly searches on Bing Ads in Canada1


17.4 percent

share of the Canadian search market1


137 million

unique searchers on Bing Ads in the U.S.2


58 million

searchers not reached on Google in the U.S.2

Marketing Masterclass, Episode 2: The art of relevancy

  May 17, 2017

Hear best practices for building customer-centric content strategies to improve customer engagement in the latest episode of the Marketing Master Class podcast.

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Last call for Standard Text Ads creation support

  May 11, 2017

We are providing an update on Standard text ads and best practices for Expanded Text Ads. We are planning to end support for adding and editing standard text ads on July 31. At that point, advertisers can view, but no longer able to create new standard text ads or edit current standard text ads. It is important to note that standard text ads will continue to be served alongside Expanded Text Ads.

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Bing Celebrates Global Bing Partner Award Winners

  May 04, 2017

On April 26 at Seattle’s MoPOP, Microsoft celebrated the winners of its inaugural Global Bing Partner Awards. These partners play a critical role in shaping the future of search and were recognized for their growth and innovation with Bing.

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts