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Get started with Bing Ads

Though you may already manage clients using Google AdWords, the Bing Network can boost online search traffic by offering an additional customer audience while increasing diversity, growth and profits for you and your clients.

 Download the Bing Ads Agency Welcome Kit to get started

Inside this kit you’ll find:

  1. Your agency welcome brochure
  2. Client facing brochure to help you pitch Bing Ads
  3. Bing Ads infographic
  4. Client pitch materials

Seasonal resources

Canadian families planned to spend significantly more on back-to-school shopping in 2016 than the year before, up 43.5%, and the average amount that parents planned to spend on back-to-school shopping was C$472.1 Thanks to the large generation of millennials who are now parents of school-age children, more Canadian families have kids in school than ever before. Discover how you can be there for your client and their customers with this guide and help from Bing Ads.


 Activity mat

 Fortune teller

 Enter the Pitch-to-Win contest

1. RetailMeNot as cited in press release; eMarketer calculations, August 9, 2016 - Canada.

The power of Bing Ads

Reach millions of unique searchers on the Bing Network who represent 341 million monthly searches. This accounts for 13 percent of the search market in Canada.1 Learn more:

 Audience demographics
 Bing Ads infographic
 Customisable agency pitch presentation
 Bing Network global share one-sheet
 Bing Ads features one-sheet

1. comScore qSearch (custom), June 2016. The Bing Network includes Microsoft sites, Yahoo sites (searches powered by Bing), and AOL sites in Canada.

Vertical marketing materials

Use these vertical marketing materials to pitch the value of Bing Ads to prospective clients.

 Automotive repair and services
 Building contractors
 Legal services

 Download all five versions translated in Canadian French

Additional resources

Talk with an agency expert:

Bing Ads Jump Start training

Bing Ads Accredited Professional

Bing Ads customer stories

 Green Lotus
 Clever Zebo
 White Shark Media (K9 Carts)
 White Shark Media (Siutse Hair Extensions)