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Improved bid adjustment controls for auto-bidding

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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Bing Shopping Campaigns launch in Canada & India

We are pleased to announce the launch of Bing Shopping Campaigns in Canada & India. With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from US, UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets.

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