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Bing Ads audience

Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out about Bing Ads searchers by exploring below.

Power up remarketing with exclusions, new from Bing Ads

  February 21, 2017

Remarketing helps you reach your target audience and has seen strong adoption from Bing Ads customers since its release. On average, customers have been experiencing 36 percent higher conversion rates and 22 percent lower CPAs with their remarketing ads on Bing Ads . That’s why we are excited to release an additional remarketing feature – exclusions.

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How Friends of Search befriended Bing Ads

  February 17, 2017

Friends of Search – one of the leading European search events – marked its 4th anniversary this year. Like previous years, the event in the Netherlands managed to get a variety of international speakers on stage and sold out in no time, after selling 575 tickets. Contrary to previous years, there was a lot more attention for Bing Ads.

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Ad Quality Year in Review 2016

  February 7, 2017

We’ve got your back!! How Bing Ads fought against bad ads in 2016 Advertising provides immense value to users by helping them find information and services quickly while enabling many free online services. Thus, the scope, importance, and reach of on...

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The advantage we gain in cost per click gives us a great return on investment — more than 35 percent better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts