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The Bing Network audience

The Bing Network is a part of your customers' life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Find out more about the Bing Network audience in the U.K. and how users are searching from their desktop computers below.

Import your call conversions with Offline Conversion Import

  08 December 2017

Call Tracking Providers can now interoperate with Bing Ads to import in their call conversion data. This provides customers with better reporting insights on how their campaigns are performing on Bing Ads and enables better optimizations of their campaigns based on the broader business impact their campaigns are having.

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Improved bid adjustment controls for auto-bidding

  20 November 2017

All manual bid adjustments – such as location, remarketing, device, time of day, day of week, and demographic – will be used to inform our automated bidding decisions from now on. This was based on feedback customers provided shortly after the release of the Maximize Clicks bidding strategy, but will apply to all current and future bid strategies.

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Brands, bots and banter – why marketers should chat

  10 November 2017

The CMO’s role is changing to view growth and revenue as a top priority and as such the objective is to build a natural, tailored experience that harnesses data representing a complete view of the customer across all channels. Let's explore.

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The advantage we gain in cost per click gives us a great return on investment — more than 35% better than Google AdWords.

— Scott Redgate, Search Engine Marketing Manager, CJ Pony Parts