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Intelligent Marketing Transformation – it’s happening now

Last week saw dmexco 2017 take place in Cologne, where Bing, and its parent Microsoft, took to the stage and discussed with customers, what this age of digital dominated by data intelligence really means for the world of marketing and showcased some of the tangible opportunities available to marketers today.
Some of the core areas addressed during the event included:

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Content network sunset: Cleaning up data to ensure you have the most relevant entities

As previously announced, we stopped serving ads in the content network on June 30th, 2017. While the content network was deprecated, you still have content ad groups with content bid settings and content keywords in your accounts. Consequently, to ensure that your accounts contain only the most relevant entities that contribute to your advertising efforts and deliver a return on your investment, we are planning to cleanup data related to the content network that is no longer relevant on November 30th, 2017.

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