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How do you choose the best keywords? How much should you bid on them? The Bing Ads Keyword Planner can help you conduct keyword research and identify the most effective ad groups and keywords to boost your campaign performance.

Benefits of Keyword Planner

Choose keywords confidently. Suggestions come from rich insights based on historical trends and marketplace competition.

  • Set bids just how you like them.
    Experiment with different bids and budget levels until you're happy with the estimated traffic volume and keyword performance.

  • Choose wide or narrow locations.
    Keyword targeting settings help you simulate a narrow or wide campaign area -- cities, metro areas, DMAs, states or provinces and nations.

  • Plan cross-border campaigns.
    Research campaigns aimed at the U.S., Canada, United Kingdom, France, Germany and Australia to find keywords in English, German or French.
     
  • Customise easily.
    Tailor results with filtering of historical statistics, inclusion or exclusion of phrases, and dedupe keywords already in use.

  • Use the Keyword Planner tool at no cost.
    It’s free to use this powerful keyword research tool.

Start using Keyword Planner

Begin using the Bing Ads Keyword Planner tool now to research and plan your campaigns. Then, when you're ready, a Bing Ads expert is available to help you do more with your keywords and copy to boost your ad performance. The advice is free, and the appointment is quick and easy to set up.

  Go to Keyword Planner